OVIO
Affiliate Marketing Manager
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About the company
OVIO builds healthcare and wellbeing brands for the way people actually live. We operate across regulated pharmacy, health supplements and everyday care, and we are now launching a new pet wellness brand in the UK, selling through our own website, TikTok Shop and Amazon.
The brand is new, the plan is not. We are building it with the same standards we apply to our human health brands: real formulations, proper evidence behind every claim, and a growth engine built to scale from day one. Affiliates, creators and TikTok Shop are at the centre of that engine, and this role owns all of it.
How we work
- We move fast and we own our work
- We hold each other to a high standard
- We care about results, not activity
- We are small, so everyone builds
If you want a role where you are handed a channel, a budget and a target and left to make it work, this is it. If you want to manage a programme someone else built, it is not.
About the role
This is a contract role, fully commission based, with a clear path to a full time salaried position based on results. You will be engaged as a self employed contractor, paid a percentage of the affiliate and creator revenue you generate, with the commission rate agreed at offer stage. Hit the targets in the first 3 months and we convert the role to full time.
This suits someone who is confident in what they can deliver and wants to be paid for it. If you have built affiliate programmes that produced serious revenue before, you will do very well here. If you need a base salary to get started, this is not the right role.
You will build and run the affiliate and creator channel for a new UK pet brand from zero. That means recruiting the creators, publishers and partners, running TikTok Shop affiliate at scale, driving Amazon through affiliate and attribution, running our own affiliate programme on the website, and being accountable for the revenue all of it produces.
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This is a senior, hands on, commercial role. You need to have done this before for an ecommerce brand, with revenue you can show, and TikTok Shop affiliate has to be something you have run at a high level, not touched.
Responsibilities
- Own affiliate and creator strategy, targets and revenue across website, TikTok Shop and Amazon
- Build the TikTok Shop affiliate programme from scratch: recruit creators, run open and targeted plans, manage samples, commissions and creator relationships, and scale what works
- Recruit and manage publishers, pet content sites, comparison and review sites, cashback and voucher platforms
- Run the website affiliate programme on Awin, Impact, ShareASale or a direct platform, including tracking, attribution and payouts
- Drive Amazon sales through Amazon Associates, Amazon Attribution and creator content
- Negotiate commission structures, gifting, paid collaborations and exclusives that protect margin and drive volume
- Build a strong pipeline of creators and partners through high volume outreach and relationship building
- Design promotional campaigns and launches across partners, aligned with product and seasonal calendars
- Ensure every partner's promotion complies with ASA and CAP advertising rules and any pet product claims regulations
- Monitor for fraud, brand bidding, coupon leakage and misleading claims
- Own tracking, analysis and weekly reporting on partner performance, CAC, conversion and revenue
- Work with content, design and paid social teams to produce creator briefs, assets and offers
Who we are looking for
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- 5+ years in affiliate marketing for ecommerce brands, with revenue results you can show in detail
- High level, hands on experience running TikTok Shop affiliate programmes and creator recruitment, with numbers to prove it
- Experience driving Amazon sales through affiliates, attribution or creators
- Experience running website affiliate programmes on Awin, Impact, ShareASale or similar
- A track record of building a programme from zero, not just managing one
- Existing relationships with UK creators, publishers and affiliate partners, ideally in pet, lifestyle or wellness
- Go getter mentality: comfortable with high volume outreach and closing deals
- Strong commercial and analytical skills, comfortable with attribution, margin and CAC
- Understanding of UK advertising rules for affiliates and influencers (ASA and CAP)
- Set up to work as a self employed contractor or through your own limited company
- Comfortable with a fully commission based structure
- Based in the UK
Nice to have
- Experience launching a DTC or pet brand
- Experience with Shopify and Shopify affiliate apps
- Experience managing paid creator collaborations and UGC
- Experience with TikTok Shop and Amazon in more than one market
Our process
- Screening call
- Portfolio review: you walk us through programmes you have built and the revenue they produced
- Interview with the CTO and marketing lead
- Final call and offer
Terms
- Self employed contractor agreement
- Commission based on attributable affiliate and creator revenue, rate agreed at offer
- Commission paid monthly
- Review at 3 months with conversion to full time employment based on results
- Fully remote, UK based
- Budget for creator samples, gifting and paid collaborations provided by us
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