dentsu
Affiliates Director
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Role Purpose
The purpose of this role is to develop best-in-class strategies and management of all Affiliate Marketing activity on assigned clients, to manage and develop the team, and serve as a point of escalation as needed.
Job Description
ROLE PURPOSE
As an Affiliate Director, your role will be focused on the strategical planning of both the Affiliate and Lead Generation client accounts to grow revenue and improve the capabilities and efficiencies of the team through the implementation of best practices.
Success will be measured through improving account performance, growth in investment in Affiliates, internal audit scores, client growth, and client retention.
Key Accountabilities
Your responsibilities will include, but not be limited to:
- Act as a strategic lead across the client portfolio, ensuring best-in-class affiliate and lead generation practices are consistently delivered, client KPIs are achieved, and innovative, performance-driving solutions are implemented.
- Stay at the forefront of affiliate marketing trends, proactively sharing insights with internal teams and embedding best practice across all accounts.
- Develop and produce thought-leadership content for industry publications to showcase dentsu’s affiliate expertise and challenge industry norms to advance channel innovation.
- Lead, mentor, and develop Senior Managers and Managers, ensuring high levels of client satisfaction, strong performance delivery, and continuous professional growth.
- Drive client revenue growth by identifying and executing new initiatives, and leveraging upsell and cross-sell opportunities across the wider dentsu network.
- Collaborate with internal Excellence teams to ensure processes, outputs, and ways of working meet industry-leading standards.
- Ensure adherence to client Statements of Work (SOWs), with effective resource management to align team effort with contractual commitments.
- Partner with Affiliate leadership to develop and commercialise new Affiliate and Lead Generation products for existing agency clients.
- Define and lead client strategy, ensuring alignment across all Senior Managers and Managers on approach, execution, and delivery frameworks.
- Own team development initiatives, building capability through structured training, coaching, and performance management.
- Support Affiliate Partner and Managing Partner on HR matters, contributing to team wellbeing, performance, and organisational effectiveness.
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Professional Skills
- Strong grounding in wider digital media, with advanced understanding of how each channel impacts one another.
- In-depth knowledge of Affiliates, keeping up to date with the latest trends, updates, and techniques.
- Strong commercial understanding.
- Advanced project management skills for managing client expectations, improving team processes.
- Ability to pre-empt issues and be creative and proactive in producing solutions.
Role Capabilities
- Ability to pre-empt issues and be creative and proactive in producing solutions.
- In-depth knowledge of the wider Affiliate industry, keeping up to date with the latest trends, updates, and technologies across all networks and publisher types.
- Support the Affiliate Partner in driving channel growth and product innovation.
- Be responsible for the delivery of revenue across all clients within the Affiliate and Lead Generation team.
- Point of escalation for all clients.
- Qualify all potential cross-sell and/or up-sell opportunities.
- Support the Affiliate Partner and Managing Partner on new business pitches.
- Expert in creating and managing processes, with a particular focus on efficiencies and time-saving initiatives for full team benefits.
- Adaptable beyond the core aspect of the role.
- Role modelling our values and behaviours at all times.
- Training of other members in the affiliate community.
- Management of Senior Managers/Managers within the team.
Key Experiences
- Experience owning the strategy on large affiliate programmes.
- 6+ years’ experience in the Affiliate channel either client-side, at a network, at an agency, or publisher-side.
- 3+ years’ experience in team management and/or mentoring and coaching others.
- Passionate about the affiliate channel, with a keen interest in the development of affiliate technology as a channel, keeping track of new developments within the industry.
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About Dentsu International
Part of dentsu, dentsu international, headquartered in London, operates in over 145 markets worldwide with more than 48,000 dedicated specialists. We help clients to win, keep, and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative. www.dentsu.com
WORKING WITH US
Joining dentsu international, you’ll join a team of 48,000 people. It’s an opportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures, and experiences. We offer exciting challenges, memorable experiences, and opportunities to shape your future.
DIVERSITY AND INCLUSION
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual orientation, age, or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
Location
Manchester - Bonded Warehouse
Brand
Amplifi
Time Type
Full time
Contract Type
Permanent
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