Agricultural Trader

Role Profile

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The Agricultural Trader is responsible for leading and supporting the development of Wynnstay's animal health proposition across a defined region. This is a technical-commercial role focused on increasing revenue and margin across the full range of animal health and welfare products, while building confidence and capability within the sales network.

This individual will act as a regional expert and strategic partner - supporting store teams, direct sales colleagues, and key account managers with tailored advice, staff training, campaign delivery, and on-farm technical services. The role includes ownership of the regional animal health strategy, close input into demand forecasting, and ensuring high standards of compliance and best practice on farm.

This is a fantastic opportunity to work with a well-established and respected Business at the heart of a rural community where you'll play a key role in driving performance during an exciting period of growth and transformation for Wynnstay.

Responsibilities

• To retain, increase and maximise sales of agricultural products through various selling initiatives. Working closely with field sales specialists to deliver first class advice to the customer and gain local coverage.
• Generate and build leads to maximise opportunities for store, capitalising and promoting available products. By means of telephones sales activities and seasonal sales campaigns.
• Act as a key point of contact within your given territory for support and advice on Retail Agricultural products at both Store and customer level.
• Identify potential growth areas in the agriculture sector and implement sales strategies to enhance growth by liaising with other sites, including local markets, and key people including Store Managers, Product Specialists, Marketing Team, Purchasing Team, Development Managers, and Regional Business Managers.
• In conjunction with your manager, to utilise the marketing and CRM function, to increase sales activities at customer level, and to assist with the ongoing data collection and analysing of product sales by customer.
• To continuously develop your knowledge on agricultural products by attending relevant training programmes; online, events, in store, or as required.
• Provide quality service to customers along with advice where qualified, in a friendly, courteous, and professional manner and in line with customer care policies.
• Be able to generate leads for the store, capitalising on new and existing opportunities through knowledge and experience to better serve and promote the business within the local and surrounding communities.
• To be flexible in providing cover at other local Stores where required.
• Responsible for replenishment of agricultural stock within the store, including the ability to carry out store duties to support the delivery of service to customers.
• Identify opportunities for development within the store and local customer base.