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AI and Digital Marketing Apprentice
HOLLYWOOD BOWL GROUP PLC
Hertfordshire (HP2 7BW)
Closes in 18 days (Saturday 31 October 2026)
Posted on 12 October 2026
Summary
Join Hollywood Bowl Group as an AI & Digital Marketing Apprentice and gain hands-on experience in SEO, digital campaigns, website optimisation and AI, while studying towards a fully funded Level 4 Digital Marketing qualification.
Wage: £18,000 a year
Training course: Marketing executive (level 4)
Hours: Monday to Friday, 9.00am to 5.00pm. 35 hours a week
Start date: Monday 4 January 2027
Duration: 1 year 3 months
Positions available: 1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work Join Hollywood Bowl Group as our AI & Digital Marketing Apprentice and kick-start your career in digital marketing while gaining a fully funded Level 4 Digital Marketing Apprenticeship.
What you'll get
- Fully funded Level 4 Digital Marketing qualification
- Structured training, including AI-focused modules
- Protected study time and dedicated mentor support
- 22 days holiday, increasing with service
- 50% off food when working in centres
- 30% discount on food and drink for you and up to five guests
- Free monthly game vouchers
- Optional pension scheme
- Healthcare cash plan
- Employee Assistance Programme for you and your family
- Enhanced family leave benefits
- Long service awards
- Ongoing development opportunities
- £15 charity donation on completion of induction
The Role
Almost every booking we take starts online. This 18-month apprenticeship offers hands-on experience in a fast-paced marketing team, where you'll contribute to real projects that drive revenue while studying towards a recognised qualification.
Key Responsibilities
- Build and publish website pages and manage local listings
- Support customer journey mapping and website optimisation
- Identify opportunities to use AI across eCommerce activities
- Produce reports and analyse performance data
- Support marketing campaigns from planning through to delivery
- Assist with SEO and content optimisation
- Work with stakeholders across the business to deliver digital projects
What We're Looking For
- Passion for digital marketing, AI, eCommerce and technology
- Ability to work independently and manage priorities
- Strong communication and written English skills
- Good attention to detail
- Confidence using Excel or Google Sheets
- Curious, analytical mindset with an interest in customer behaviour
- Collaborative and proactive approach
- Ability to balance study and work commitments
Essential Requirements
- Level 3 qualification (A Levels, BTEC, T Level or completed Level 3 apprenticeship) or equivalent experience
- GCSE English and Maths at Grade 4/C or above
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Desirable
- Experience managing a website, blog, social channel or online store
- Exposure to Google Analytics, CMS platforms, Canva, Adobe Creative Suite or basic HTML
- Experience using AI tools in work, study or personal projects
- Interest in hospitality, leisure or retail
Location
Based at our Hemel Hempstead Support Office, five days per week.
About Hollywood Bowl Group
Hollywood Bowl Group is the UK's leading family entertainment business, operating more than 75 centres across the UK under the Hollywood Bowl and Puttstars brands. We are committed to creating an inclusive workplace where everyone can thrive and make a contribution. Salary dependent on experience.
Where you'll work
Focus 31 West Wing Cleveland Road
Hemel Hempstead Industrial Estate
Hemel Hempstead
Hertfordshire HP2 7BW
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider: CAMBRIDGE MARKETING COLLEGE LIMITED
Training course: Marketing executive (level 4)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
- Coordinate and maintain key marketing channels (both digital and offline)
- Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
- Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate
- Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
- Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required
- Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
- Coordinate several marketing campaigns/projects/events to agreed deadlines
- Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes
- Monitor project budgets within their scope of work using appropriate systems and controls
- Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources
- Assimilate and analyse data and information from a range of sources to support marketing activities
- Evaluate data and research findings to derive insights to support improvements to future campaigns
- Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
- Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM
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Training schedule
The course will be a mix of webinars and online courses, enhanced with real time on job training.
More training information
The training provider is Cambridge Marketing College. There is 6 hours of off job training a week, and monthly progress reviews with a specialist mentor.
Requirements
Essential qualifications
- GCSE in: English (grade 4/C)
- Maths (grade 4/C)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Problem solving skills
- Administrative skills
- Logical
- Team working
- Initiative
About this employer
Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition. Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems. Now with over 90 centres across the UK and Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we’re proud to be ambitious market leaders in experiential family entertainment. We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.
https://careers.hollywoodbowlgroup.co.uk/ (opens in new tab)
After this apprenticeship
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
We are passionate about internal development and hope to see an apprentice secure a permanent role within our marketing team during the duration of the course.
Ask a question
The contact for this apprenticeship is: CAMBRIDGE MARKETING COLLEGE LIMITED
The reference code for this apprenticeship is VAC2000048842.
Apply now
Closes in 18 days (Saturday 31 October 2026)
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