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The Role
The AI Business Analyst is responsible for identifying, shaping and supporting the delivery of AI enabled business change across JCDecaux UK. The role focuses on understanding business objectives and pain points, translating them into clear AI and data use cases, and working with technical teams to ensure successful implementation and adoption of AI solutions. Acting as a bridge between business and IT, the AI Business Analyst helps prioritise and govern AI initiatives, ensuring they deliver measurable value and align with strategic goals.
The role plays a key part in embedding JCDecaux UK’s vision and mission by using AI, data and automation to drive growth, efficiency and high service levels for internal and external stakeholders.
What you'll be doing...
- Work with business stakeholders to identify opportunities where AI and advanced analytics can add value, and maintain an AI opportunity pipeline with value, risk and dependencies.
- Facilitate workshops, interviews and discovery sessions to elicit business problems, desired outcomes and success measures, turning them into well‑defined AI use cases and requirements.
- Elicit, analyse and document business, functional and non‑functional requirements, producing artefacts such as BRDs, user stories, process maps and data requirements for data and engineering teams.
- Assess feasibility, value and impact of AI initiatives, contributing to business cases and supporting prioritisation across the IT and transformation portfolio.
- Analyse “as is” processes and design “to be” AI‑enabled processes that embed models, decision support and automation in a controlled, measurable way.
- Define business data requirements, support data discovery and profiling, and contribute to documentation that improves data transparency and reuse.
- Support solution design, proofs of concept, pilots and business‑facing testing (including UAT and validation of model outputs), capturing feedback to refine solutions.
- Act as liaison between business units and technical teams, managing stakeholder expectations and communicating progress, risks and outcomes to all levels, including senior management.
- Support project and change management activities, including planning, RAID management, adoption strategies, training materials and user training for AI‑enabled changes.
- Define and monitor KPIs and success metrics for AI initiatives, review performance to identify optimisation opportunities, and contribute to continuous improvement of AI delivery practices and standards.
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A little bit about you...
- Degree in Business, Computer Science, Data Science, Engineering, Mathematics or a closely related discipline.
- At least 7 years’ experience as a Business Analyst, ideally with direct involvement in AI, machine learning or advanced analytics projects.
- Strong experience in requirements elicitation, analysis, process mapping and documentation in complex, multi‑stakeholder environments.
- Proven experience working with data‑focused teams (data scientists, data engineers, analysts) and understanding their methods, tools and constraints.
- Familiarity with agile delivery methods (e.g. Scrum, Kanban) and tools such as Jira or Azure DevOps.
- Strong analytical and problem‑solving skills, able to quickly understand business domains, processes and data landscapes.
- Ability to translate complex technical and statistical concepts into clear, business‑friendly language for non‑technical stakeholders.
- Excellent communication, facilitation and stakeholder management skills, including running workshops and presenting to senior audiences
Desired but not essential…
- Business analysis and/or project qualifications (e.g. BCS BA, IIBA CBAP/CCBA, Agile BA, PRINCE2, Scrum, PMI PBA).
- Training or certification in data analytics, AI or machine learning.
- Exposure to cloud‑based data and AI platforms (e.g. Azure, AWS, GCP) and BI tools (e.g. Power BI, Tableau).
- Experience supporting change management, training and adoption for technology‑driven initiatives.
- Experience in media, advertising or related sectors
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A little bit more about us...
We believe in building a diverse and inclusive culture and positive employee experience.
- We are One Team, more than just ourselves.
- We are customer first, we understand, and help solve our customers’ problems.
- We Test & Learn, we are empowered to learn and grow, unafraid of change.
- We choose to care, we are committed to doing the right thing, the right way.
- It’s really important to us that we give as much to our colleagues as they give to us.
- Our latest Belonging Survey showed that our colleagues feel valued and listened to as we continue to build an environment where everyone can thrive, grow, belong and be their authentic selves.
- We believe that diversity of thought, experience and background provides the platform for great creativity,
- We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.
- Many of our Colleagues work flexibly in many different ways. Please talk to us at interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking.
About our recruitment process…
- You find or get sent this job advert, read it, and feel like you’d be a great addition to the JCD family.
- You send in your application to let us know you’re interested.
- We see your application, get excited, and give you a call.
- You’ll meet us twice, depending on the role prepare a presentation and we’ll get to know each other.
- You’ll begin your journey with us, we're excited to support and develop you throughout your career.
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