IFS
AI Campaigns Strategist
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Company Description
IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.
At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.
We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.
By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.
We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.
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Job Description
Summary
We’re looking for a marketer who’s genuinely curious about AI-driven demand generation and wants to build deep, hands-on experience executing campaigns for IFS’s Industrial AI portfolio. You’ll execute multi-channel demand gen programs—helping run campaigns, pull and analyze performance data, and support channel mix, audience segmentation, and reporting. This is an execution-focused role: you’ll bring energy, organization, and fresh ideas. An ideal launchpad for someone who wants to take the next step in their B2B marketing career.
Essential Duties and Accountabilities
Run multi‑region campaigns, supporting planning, managing execution and optimizing performance. Typical responsibilities will include:
- Managing cross-channel accounts based demand gen campaigns, nurtures and webinars
- Select channels and tactics, leveraging email, paid social, paid digital, video.
- Manage audience segmentation, buyer journey and budgets.
- Deliver, test and trial new approaches to demand gen, driving engagement across IFS target accounts.
- Analyzing performance insight for assigned programs and recommend optimizations
- Deliver Ads and emails and copy which resonate with buyer segments
- Using AI and martech tools to speed up and improve execution quality; supporting process, technical, and workflow improvements with Marketing Ops
- Building and maintaining performance reporting dashboards; pulling data and metrics to support stakeholder reporting
- Preparing materials (data pulls, slides, summaries) for executive updates — the campaign lead owns final delivery and messaging
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Qualifications
- Hands-on experience in demand gen campaign execution
- Ideally B2B tech background, agency or in-house
- Relevant experience with some focus in B2B campaign execution
- Experience of display, social, programmatic, video and email marketing, full funnel campaigns and nurture programs
- Genuine Interest in or exposure to AI powered marketing tools and workflows preferred
- Some exposure to full-funnel marketing channels — display, social, programmatic, video, email
- Comfortable pulling and reviewing data to spot trends and surface basic insights; able to juggle multiple concurrent workstreams under supervision
- Experience with Martec - CRM, marketing automation or ABM platforms
- Self-starter with a strong ability to prioritize, perform and willingness to get stuff done
- Good copy skills; able to brief/iterate imagery and short‑form video
- Confident, outgoing personality that can integrate with a busy team environment
Additional Information
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.
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