AI Image Designer

Total Annual Package: Up to USD $88,000 + comprehensive benefits (Base salary + monthly performance bonus of up to 10% of base)

Location: Remote (Global)

Growth Path

• Senior AI Image Specialist
• AI Creative Lead

What takes 4-5 years elsewhere happens in 1-2 here.

About the Company

Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1Billion in sales, is hiring an AI Image Specialist to own AI image generation for Puffy.com.

Role Overview

This role exists to make AI generation dependable enough to be the production route, building the prompting approaches, reference libraries and quality standards that produce brand-standard imagery at volume, to a predictable result.

The Problems You'll Own:

• Primary: Consistency at brand standard: Producing one strong AI image is straightforward; producing them consistently is not. You'll be responsible for hero, lifestyle and advertising imagery that meets brand standard every time, with an actual Puffy mattress rendered accurately inside a fully generated environment. Every image is judged on whether it delivers the brief's objective, not on how it looks alone. The work is making AI dependable enough to be the production route.
• Secondary: Raise what the whole team can produce: The second outcome of this role is what the wider Design team can do. You'll develop the best practices, prompting techniques, reusable reference workflows and quality standards that let existing designers produce to a comparable standard, raising the whole team's output alongside your own.

The Career Accelerator

• This is not a role where you run prompts written by someone else and hand the output on.
• The scope is scarce: very few AI image specialists own the prompting approaches, the reference workflows, the production standards, and the adoption of all three across the design team at once, with a direct line to the UX/UI Design Lead and no layers in between.

What You'll Do in Your First 12 Months:

• Build the AI-assisted workflows behind Puffy product, hero and lifestyle imagery, with photorealism and product accuracy as the bar.
• Develop reusable prompting approaches, reference-image workflows, and the production standards that keep output consistent at brand standard.
• Create and test AI advertising creative with the Growth team, and take outputs through compositing and retouching to final creative.
• Apply UI/UX design to ecommerce page layouts and image placement with Design and CRO, strengthening visual hierarchy and mobile usability.
• Evaluate new image-generation tools and models, and adopt what earns it.
• Shape the future of creative production at Puffy, where imagery carries the product on every commercial surface.

What Is In It For You

• Own the Production Standard, Not Only the Output: You set the prompting approaches, build the reference workflows, and decide when an image is ready to ship. You determine how Puffy product, hero and lifestyle imagery is produced: the prompting techniques, the reference-image workflows, the compositional control, and the retouching route to final creative. You hold the standard an image is measured against, on the objective in the brief, on brand consistency, and on how it performs in the live layout. You report to the UX/UI Design Lead, who sets creative direction and holds that bar with you.
• Join a High-Performance Organization and Partner with the 1%:
  • 🏆 Puffy: Top 5 Mattress Brand in US with Over $1Billion USD in Sales
  • 🌍 Great Place to Work Certified
  • 💡 Work directly with Forbes Council Member CEO. Your vision is the company's vision.
  • Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand
• Embrace Radical Flexibility: Work from anywhere in the world with meaningful time zone overlap. Structure your environment around your best thinking, whether that's a home office or a co-working space. Your output is your credential, not your location.
• Become the Specialist Whose AI Work Reaches Production: In most companies, AI imagery stays a proof of concept: shown internally, rarely trusted on a live site. Here, your output publishes to a $1Billion+ ecommerce site and into paid creative carrying real budget. When a page needs a hero image or a campaign needs creative, your work is what ships. You'll build the systematic control to reproduce a winning output on demand, and the commercial judgment to make an image serve its objective. Puffy has been AI-First since December 2023, so you'll build that judgment with an AI-native toolbox behind you rather than a stock library and a retouching backlog in front of you.