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AI Marketing Executive Apprenticeship
Waterlooville
£16.6k/yr
Posted 1 day ago
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Are you passionate about social media, content creation, photography, video and digital marketing? Do you spend time creating content on TikTok, Instagram, Facebook or LinkedIn and want to turn that interest into a professional career?
Key Responsibilities
- Supporting the growth and management of social media accounts across multiple group companies
- Creating engaging content for LinkedIn, Instagram, TikTok, Facebook and other social media platforms
- Sometimes visit construction sites to capture high-quality photos and video content of projects, engineers and completed works
- Create posts, reels, videos, graphics, project updates and case studies from site and existing content
- Scheduling and publishing regular content to keep channels active and engaging
- Responding to comments, messages and engaging with relevant industry accounts
- Helping increase brand awareness, audience growth, engagement and enquiries
- Using AI tools to support content creation, planning, idea generation, scheduling and reporting
- Ensuring brand consistency across all marketing channels
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Course contents
- Coordinate and maintain key marketing channels (both digital and offline)
- Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
- Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate
- Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
- Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required
- Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
- Coordinate several marketing campaigns/projects/events to agreed deadlines
- Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes
- Monitor project budgets within their scope of work using appropriate systems and controls
- Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources
- Assimilate and analyse data and information from a range of sources to support marketing activities
- Evaluate data and research findings to derive insights to support improvements to future campaigns
- Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
- Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM
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Skills
Social media marketing
Content creation
Photography
Video production
Digital marketing
TikTok
Instagram
Facebook
LinkedIn
AI tools
Communication skills
IT skills
Attention to detail
Presentation skills
Administrative skills
Logical thinking
Team working
Creative thinking
Project management
Data analysis
Web analytics
CRM