VetsCompared
AI-Native Growth Marketing Lead
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AI-Native Growth Marketing Lead
Vets Compared + Vetrics
Location: UK remote-first
Salary: £50,000 + £5,000 target performance bonus
Equity: Meaningful share options, subject to formal grant terms
Employment: Full-time
About Us
We're building two complementary veterinary technology businesses.
Vets Compared helps pet owners find and connect with veterinary care. It already has an organic acquisition engine, veterinary practice data, and established demand across the UK and US.
Vetrics helps veterinary practices deliver better customer experiences while improving the way their businesses operate, combining clinical tools, automation, communication, bookings, and business management.
We want to find repeatable, economically attractive ways to grow both businesses.
The Opportunity
We're looking for a hands-on, AI-native growth marketer.
You'll have a budget for experimentation, direct access to the founder, and responsibility for identifying acquisition channels that actually work.
This isn't a role for someone who wants to spend their time managing agencies or producing marketing calendars.
We want someone who builds campaigns, experiments, landing pages, automations, and measurement systems personally.
You'll develop two different growth engines: a consumer-facing acquisition operation for Vets Compared and a veterinary-practice acquisition strategy for Vetrics.
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What You'll Do
- Design and run structured acquisition experiments.
- Develop Google Search campaigns for Vets Compared and prove their economics.
- Identify and test appropriate acquisition channels for Vetrics.
- Build and optimise conversion-focused landing pages.
- Improve conversion measurement, attribution, and funnel reporting.
- Use AI agents, automation, and coding tools to increase the speed and quality of marketing execution.
- Develop creative testing processes and reusable marketing workflows.
- Analyse customer acquisition costs, conversion rates, and commercial outcomes.
- Work with the partnerships and product teams to improve conversion and retention.
- Recommend where additional advertising investment is justified by evidence.
What We're Looking For
- Direct experience building and scaling successful acquisition channels.
- Strong analytical skills and practical knowledge of campaign attribution.
- Hands-on experience with paid search and conversion optimisation.
- Genuine technical fluency, including AI tools, automation, and ideally basic coding.
- Ability to build landing pages, connect systems, and work with data without depending on a large supporting team.
- Sound commercial judgement and disciplined experimentation.
- Independent working habits and clear communication.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Experience with SaaS, marketplaces, or local service acquisition would be useful. Veterinary industry experience is not essential.
What Success Looks Like
You identify acquisition channels we can invest in confidently.
You'll be assessed on the quality and speed of experiments, the reliability of measurement, evidence of commercial viability, and the development of repeatable acquisition systems.
We are not hiring someone simply to increase impressions, followers, or traffic.
What We Offer
- £50,000 base salary.
- £5,000 target annual performance bonus.
- Meaningful equity option opportunity.
- A funded experimentation programme.
- Access to modern AI, analytics, and development tools.
- Remote-first working.
- Direct involvement in building growth across two complementary businesses.
How to Apply
Send your CV or LinkedIn profile with two examples of acquisition experiments you've personally executed.
For each, explain the hypothesis, your budget, what you built, the results, what you learned, and what happened next.
Please also give one example of a workflow you've built or significantly improved using AI or automation.
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