HTB Group Recruitment
Alpha Marketing Manager
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For many years, Alpha has hosted the Leadership Conference at the Royal Albert Hall - a global gathering designed to inspire and equip leaders to grow in Christ-like leadership, with the potential to change lives and transform the world. This role will be responsible for the end-to-end delivery of the Leadership Conference's annual marketing strategy, with a clear understanding of Alpha's wider strategic objectives: filling the room with strategic global leaders and using the conference as a platform to serve and equip the global church as part of Alpha's wider mission.
The role will oversee all marketing activity for the Leadership Conference, including social media, print and event marketing, video briefs, and the project management and delivery of all other marketing requirements. The role will also take responsibility for The Thread podcast, Alpha's leader-facing podcast. This will include researching speakers, overseeing promotional activity, particularly across social media, growing the podcast's audience, and ensuring The Thread supports both the Leadership Conference and Alpha's wider growth objectives.
If you're an ambitious self-starter who wants to help shape how Alpha serves the global church by investing in leaders, and you're a confident marketing manager with strong project management skills and the ability to bring together the many elements required to market a large-scale conference and global podcast, this is a great opportunity to make a meaningful impact to Alpha's global mission.
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Applications for this role will close on Sunday 11th October. The salary range for this role is between £35,000 - £40,000 depending on experience.
Key Responsibilities
- Lead the end-to-end marketing and promotion of the Leadership Conference, from audience growth and campaign planning through to event delivery and post-event engagement
- Develop and deliver the marketing strategy for The Thread podcast, including speaker research, briefing, content planning, production support and promotional activity
- Create and execute integrated marketing campaigns across social media, email, digital, partner and regional channels to engage church and leadership audiences globally
- Build strong relationships with senior leaders, regional teams and key stakeholders, ensuring alignment, clear communication and support for campaign objectives
- Collaborate with the Creative Studio and Events team to develop compelling content, creative assets and speaker promotional activity that enhances audience engagement
- Manage content calendars, campaign timelines and budgets, ensuring projects are delivered on schedule, on brand and in line with best practice
- Research emerging leadership, church and cultural trends, keeping teams informed of relevant conversations, speakers and thought leaders to shape content and marketing strategy
- Champion Alpha's mission and brand across conference and podcast activity, while working closely with donor, regional and partner teams to ensure a consistent and impactful audience experience
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Requirements
The Ideal Candidate
- Minimum 5 years of marketing experience, with a strong track record
- Proven success in marketing large-scale events - essential for delivering the Leadership Conference
- Excellent project management and organisational skills to juggle multiple campaigns, deadlines and stakeholders
- Strong writing, editing and proofreading skills with a sharp design eye - as the quality gatekeeper for all communication
- Proactive, strategic thinker who can execute tactically - able to innovate, prioritise and deliver results
Benefits
- We offer a comprehensive benefits package designed to support your wellbeing and work-life balance, including:
- 25 days annual leave (plus public holidays), which increases with length of service
- Pension scheme contributions
- Employee Assistance Programme for confidential support
- Medicash plan
- Enhanced maternity, paternity, adoption, and shared parental leave
- Access to training and development resources to help you grow in your role
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