8848 Agency
Always at your service
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The challenge
We’ve worked with legal firm Higgs LLP since 2001, handling everything from PR and branding to social media. With excellent client service an integral part of their business, Higgs LLP challenged us to find a way of promoting this both internally and externally.
How did we do?
Our response was to appoint a brand ambassador who would instantly resonate with an audience that included more than 100 super-successful lawyers. Someone with a huge reputation of his own for excellent client care.
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Step forward 2023’s star of the jungle and Britain’s best-loved maître d’ Fred Sirieix.
While most famous for his roles as the host of Channel 4’s First Dates and ITV’s Gordon, Gino and Fred’s Road Trip, in his professional restaurant life, Fred is highly regarded for his commitment to customer care and has delivered lectures around the world on the topic.
The campaign launched at one of Higgs LLP’s famous winter parties and was followed by a series of master classes. A supporting social media campaign led to the firm’s highest engagement on LinkedIn. The campaign ended a year later with an awards ceremony, hosted by Fred, which celebrated all the great service given by the Higgs team.
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Fast forward to 2023 and Fred is taking a well-earned break from fine dining to join a host of other celebrities on I’m A Celebrity Get Me Out Of Here. Hopefully, his campmates appreciate his great service, even if he’s serving up rice and beans instead of caviar.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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