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Hey! We're Huel, and we're pleased to meet you 👋
Our culture thrives on high performance, and we set the bar high for new Hueligans who join us. We invite you to read the advert below for our new Amazon Ads Lead position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
The role
Huel is building a world-class internal Amazon capability, and this role sits at the engine of it. As Amazon Advertising Lead, you'll own the day-to-day execution and strategic development of paid media across Amazon UK and US, working alongside our Head of Marketplace and growth teams.
- Own the execution and optimisation of Sponsored Products, Sponsored Brands (including Video) and Sponsored Display campaigns across Huel’s global Amazon channels.
- Manage the full keyword lifecycle, from harvest to isolation, using a systematic and data-driven approach.
- Apply best-practice targeting strategies, knowing when to negative, isolate or cluster keywords to maximise performance.
- Deploy Sponsored Brand campaigns alongside Sponsored Products, understanding when they drive incremental value.
- Support the delivery of full-funnel Amazon advertising strategies, including DSP and Sponsored TV (STV).
- Utilise AMC audiences, placement modifiers and reporting tools to maximise visibility, conversion and campaign efficiency.
- Build and optimise campaign structures, including single-keyword campaigns for priority terms and scalable long-tail coverage.
- Manage campaigns within agreed ROAS guardrails, continuously optimising performance across branded, competitor and category activity.
- Contribute to seasonal campaigns and promotional planning, including Prime Day, Spring Sale and BFCM, supporting budget allocation and wider business objectives.
- Optimise advertising performance through third-party management platforms such as Pacvue or Perpetua.
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Not yet sure if this is the right role for you? Click HERE to read a more detailed job description.
What we're looking for in you
- 3+ years of hands-on Amazon Sponsored Ads experience at meaningful scale (£5m+)
- A systematic approach to keyword management: you can describe a harvest-to-isolation workflow and explain your decision-making at every step
- Strong grasp of target segregation - negative targeting, keyword isolation, campaign clustering - and a clear point of view on when each approach applies
- Demonstrable experience with DSP and STV, with a view on where they add value in the funnel and where they don't
- Experience utilizing ad management platforms such as Pacvue or Perpetua
- Familiarity with AMC reporting and tools like Intentwise. Knowledge of SQL is a plus.
- Wider paid media experience: Google Ads, Meta or retail media - particularly if you understand cross-channel halo impact, and how Amazon advertising interacts with other channels
And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
What do we offer in return?
We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!
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- Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
- 30 days annual leave PLUS bank holidays
- Free Huel to keep you going
- 2 weeks a year to work remotely from anywhere!
- Dog friendly
- Paid Volunteering Days
- Monthly gym membership contribution plus free use of our gym at HQ including free group classes. We will also give you your own nutrition plan!
- Free 1-on-1 therapy provided by Self-Space.
- Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
- Electric Car Scheme with onsite charging when you visit HQ
- Cycle to Work Scheme
- Enhanced Family Leave
- Workplace Nursery Scheme
- Paid Employee Referral Scheme
- Biannual events to celebrate success - Have you heard about Huelchella?
We are Hueligans
We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do. At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.
We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life. Because whilst we share the same 7 values, it’s our differences that power our thinking, challenge our ideas, and help us build better products for a global community.
Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.
We don’t just welcome diversity of thought…we go looking for it!
Meet our teams here.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
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