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Amazon Advertising Manager - FMCG
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A high-growth FMCG business is seeking an experienced Amazon Advertising Manager to lead its Amazon strategy across a portfolio of well-known consumer brands.
This is an exciting opportunity to drive sales growth, maximise brand visibility, and optimise marketplace performance across both Vendor and Seller platforms. Working cross-functionally, you'll take ownership of Amazon advertising, content optimisation, and commercial performance.
Key responsibilities include:
- Developing and executing Amazon marketing and advertising strategies to drive sales and brand growth.
- Managing and optimising Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.
- Optimising product listings, A+ Content, and Brand Storefronts to improve conversion.
- Conducting keyword research and implementing Amazon SEO best practice.
- Analysing sales, advertising performance, and customer behaviour to identify growth opportunities.
- Managing promotions including Deals, Coupons, and seasonal campaigns.
- Collaborating with Sales, Marketing, Creative, and Supply Chain teams to deliver commercial objectives.
- Monitoring competitors and marketplace trends.
- Reporting on campaign performance and ROI, managing budgets, and forecasting spend.
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You'll have:
- Experience managing Amazon marketplace accounts and advertising campaigns.
- Strong knowledge of Amazon Seller Central, Vendor Central, and Amazon Advertising.
- Experience across Sponsored Products, Sponsored Brands, Sponsored Display, and ideally DSP.
- Expertise in Amazon SEO, keyword research, and listing optimisation.
- Strong analytical skills with experience using Excel, Google Analytics, and reporting tools.
- Familiarity with Helium 10, Jungle Scout, or similar platforms.
- Experience managing multiple brands or large product portfolios (FMCG or healthcare experience is advantageous).
- Excellent stakeholder management, communication, and project management skills.
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You'll Be:
- Commercially minded and results driven.
- Comfortable working in a fast-paced, matrix environment.
- Proactive, organised, and able to manage multiple priorities.
- A collaborative team player with strong relationship-building skills.
- Passionate about e-commerce and delivering measurable growth.
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