WPP Media
Amazon Global Lead (Unilever)
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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
3136 - Amazon Global Lead
Client: Unilever
Reports to: Global Commerce Lead, Unilever
Role Summary and Impact
The Business Director, Global Amazon Lead is a key leadership role within WPP Media’s Global Commerce Practice, responsible for driving Amazon excellence across Unilever’s global business.
Working closely with senior Unilever stakeholders, local agency teams, Amazon Ads and WPP specialists, you will lead the development of Unilever’s Amazon strategy, best practices and capability roadmap. You will help brands unlock growth through best-in-class retail media, audience activation, measurement and innovation across Amazon’s advertising ecosystem.
This role requires a unique blend of strategic leadership and hands-on expertise. The successful candidate will be equally comfortable shaping long-term growth strategies with senior stakeholders as they are reviewing campaign performance, identifying optimisation opportunities and applying deep platform knowledge to solve business challenges.
Reporting to the Global Commerce Lead, you will act as the global centre of excellence for Amazon, helping markets adopt new capabilities, scale best practices and maximise the impact of commerce media investments.
Responsibilities
- Lead Amazon strategy for Unilever globally, defining the roadmap, priorities and best practices across markets and brands.
- Serve as the senior Amazon subject matter expert, advising stakeholders on growth opportunities, media effectiveness and emerging capabilities.
- Drive excellence across Amazon’s advertising ecosystem, including Sponsored Ads, DSP, AMC, Prime Video and measurement solutions.
- Partner closely with Amazon Ads and key technology providers, including Pacvue and Skai, to accelerate innovation and performance.
- Develop global frameworks, playbooks and governance models that improve consistency and effectiveness across markets.
- Support local teams on planning, optimisation, measurement and capability development.
- Translate data, insights and industry trends into actionable recommendations that drive measurable business outcomes.
- Build strong relationships across Unilever, Amazon and WPP teams, fostering collaboration and knowledge sharing across the network.
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Skills and Experience
You are a retail media expert with significant Amazon experience and a passion for commerce.
You combine strategic thinking with technical expertise, understanding how Amazon’s advertising, audience and measurement capabilities can drive business growth. You are comfortable navigating complex stakeholder environments and have a proven ability to influence clients, agency teams and platform partners alike.
You thrive in fast-moving environments, enjoy solving complex challenges and are motivated by the opportunity to shape the future of retail media for one of the world's largest advertisers.
Essential Criteria
- Significant experience in retail media, commerce media, performance marketing or digital advertising.
- Deep expertise across Amazon’s advertising ecosystem, including Sponsored Ads, DSP and Amazon Marketing Cloud (AMC).
- Strong understanding of retail media measurement, attribution, audience strategy and performance optimisation.
- Experience working directly within Amazon Ads Console and applying platform insights to business challenges.
- Proven ability to develop strategic recommendations that deliver measurable growth.
- Strong analytical, communication and stakeholder management skills.
- Experience navigating complex, matrixed organisations and influencing senior stakeholders.
- Excellent presentation and storytelling skills.
- Proactive, entrepreneurial mindset with a bias for action.
- Experience working on/around Amazon platforms
Desirable Criteria
- Experience working on global FMCG businesses, ideally on a comparable multinational beauty / wellness brands.
- Experience operating across global, regional and local market structures.
- Hands-on experience with AMC, Pacvue, Skai or similar commerce technology platforms.
- Experience building strategic partnerships with major media, technology or retail platforms.
- Knowledge of the broader retail media and commerce ecosystem.
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Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK based role and requires individuals to have the right to work in this location.
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