American Express
Analyst-Marketing
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Enterprise Technology Services
The Enterprise Technology Services organization partners with every part of the American Express business to power the company’s growth and innovation with trust and efficiency, and drive competitive differentiation with speed. We support the delivery and operations of technology, digital, and data capabilities, platforms, and services globally. Specifically, our team is responsible for the company’s technology engineering, architecture, and infrastructure, providing 24x7 support to ensure an uninterrupted, high-quality experience for customers and colleagues. We also provide product management for core enterprise platforms, and lead technology risk and information security, enterprise data governance and platforms, digital product and design, and enterprise AI platforms on behalf of the company.
As an Analyst, SEO & AI Search Optimization, you will play a critical role in advancing American Express’ visibility in this new landscape. You will help ensure our content is not only indexed—but also interpreted, trusted, and surfaced in AI-generated responses.
This role blends technical SEO, structured data, and AI-ready content optimization. You will partner across product, engineering, marketing, and analytics teams to improve how American Express content performs across both search engines and large language models (LLMs).
This is a unique opportunity to work at the forefront of Answer Engine Optimization (AEO) and help shape how one of the world’s most trusted brands shows up in the future of search.
RESPONSIBILITIES
- SEO & AEO Strategy - Support enterprise SEO and AEO initiatives across traditional and AI-driven search platforms
- Support and lead the SEO and AEO strategy for International markets – support the execution of the international markets, by owning one or several markets, including the relationship with local stakeholders
- Cross-Functional Collaboration - Partner with cross-functional teams to improve discoverability and representation of Amex content
- Technical SEO Foundations - Support crawlability, indexation, and rendering improvements
- Structured Data & Performance - Assist with structured data implementation such as schema.org and JSON-LD and support site performance optimization
- AI Search Optimization - Help optimize content for AI-generated answers including structure, clarity, and intent alignment
- AI Visibility & Gaps Analysis - Identify gaps in how Amex content is surfaced or interpreted across AI platforms
- Performance Measurement - Track search performance and emerging AI metrics such as visibility, citations, and accuracy
- Insights & Optimization - Identify trends and opportunities to improve search performance
- Execution & Delivery - Partner with product, engineering, content, and agency teams to implement best practices
- Education & Enablement - Support documentation and education of SEO and AEO standards across teams
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QUALIFICATIONS
- 2+ years of SEO experience (agency or in-house; enterprise/global experience a plus)
- Familiarity with SEO tools (e.g., Conductor, SEMrush, Google Search Console, Adobe Analytics, etc.)
- Advanced technical SEO understanding and web architecture (HTML, CSS, JavaScript)
- Exposure to or interest in using Generative AI to enhance SEO workflows
- Strong communication and collaboration skills, with the ability to work effectively across teams
- Strong organizational and analytical skills with attention to detail
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (preferred)
Non-considerations for sponsorship: Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.
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At American Express, our culture is built on a 175-year history of innovation, shared values, and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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