The Times
Analyst - Subscription & Customer Insights
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Your team: You’ll be joining the Analytics team to help maximise our relationship with 500,000+ subscribers on The Times and The Sunday Times, contributing to continued annual growth. We are at the forefront of innovative approaches to both data and customer experience, evidenced by the team recently winning 4 ‘best use of data’ awards, living up to our vision of driving the business through data.
Your role: You will add value to The Times and The Sunday Times by increasing understanding of our audience and their behaviour, before and after the subscription. You will work closely with teams including the Newsrooms, Product Development, Marketing, User Experience and Technology to provide reporting, analysis and actionable insights to improve decision making in product, content, marketing and price, ultimately contributing to increasing our subscriber base.
Day to day you will:
- Analyse subscriber behaviour and audience data across pre and post-subscription journeys to unlock key growth opportunities.
- Build, maintain, and present dashboards and reporting suites for performance marketing, CRM, and customer teams using Tableau or Looker Studio.
- Collaborate with cross functional stakeholders—including product managers, marketers, and editorial teams—to translate business challenges into structured data analysis.
- Interrogate large datasets using SQL within our Google BigQuery data warehouse to evaluate campaign efficacy, pricing strategies, and content engagement.
- Identify and implement automation for routine analytics tasks to free up focus for complex business queries.
What we're looking for from you:
- Practical capability using SQL to query, manipulate, and process large datasets within a modern data warehouse environment.
- Hands-on practice creating clear visual dashboards and reports using tools like Tableau or Looker Studio to convey technical insights to non-technical partners.
- Strong business acumen regarding subscription models, including how audience acquisition, retention, and engagement levers drive growth.
- Clear communication skills with a focus on influencing stakeholders and adapting complex analytical findings into strategic recommendations.
- Proactive problem-solving skills with the ability to navigate fast-paced environments and prioritise supportive analytics requests effectively.
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If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.
We are News UK: One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, Talk and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.
Life at News: Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.
We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.
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At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.
Benefits:
- Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
- Wide range of training available, plus full LinkedIn Learning access
- Private medical insurance including coverage for pre-existing conditions
- Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
- ‘Bikes for Work’ and ‘Electric Car’ scheme
- Up to 60% discount on Harper Collins books
- Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
- Access to wellbeing benefits such as EAP, physio/massage and counselling
- A generous pension scheme with employer contributions of up to 5%
- 25 days holiday, plus bank holidays and up to 4 volunteering days per year
We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at careers@news.co.uk to discuss how we can support you to perform at your best.
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