Forward Role Recruitment
Analytics and Measurement Lead
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Analytics & Measurement Lead
York (hybrid, 3 days/week)
Up to £65K + benefits
A fast-growing, multi-brand group with a UK-wide network of 170+ local sites is hiring an Analytics & Measurement Lead to help build its digital measurement function from the ground up.
Tracking today covers the basics: conversions, form fills, calls. But there's no server-side tagging, no audience segmentation and no measurement plans in place. You'll own that from strategy through to implementation, designing the standards and building them hands-on, while also setting guidance for regional teams across Europe to follow.
What's in it for you?
- Salary up to 65K
- Hybrid working 3 days in the office + flexible working hours
- Health cash plan
- Retail discounts
- Discounted services
- 25 days holiday + Bank holidays + volunteering days
- Buy and sell holidays
- Pension
- Funding and support with courses and education
- Dog friendly office
Top 3 skills:
- Server-side tagging. The current setup is entirely client-side, so it's exposed to ad blockers and browser restrictions. You'll lead the move to a server-side, metrics-subdomain setup to capture data more reliably
- Pixel tracking and tagging. You'll bring both the technical implementation side and the analytical side together, giving you full ownership of how tracking works rather than just reporting on someone else's setup
- Cookie consent and GDPR. A solid grip on consent policy and how the data layer should control what's tracked
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What you'll be doing
- Owning Group measurement strategy, measurement plans, tagging standards and governance
- Leading hands-on implementation of Google Tag Manager and server-side tagging
- Defining event, data-layer and conversion-tracking standards across a large, multi-site estate
- Designing measurement across complex journeys spanning websites, booking engines, PMS/PIMS systems and marketing platforms
- Building out cross-domain tracking, offline conversion measurement, QR-code attribution and campaign identification
- Making sure paid media platforms get reliable, consent-aware conversion signals
- Owning tracking QA and data quality
- Working with Growth, CX and Content stakeholders to turn business questions into measurable, actionable insight
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What you'll bring
- Strong Google Tag Manager and GA4 implementation experience
- Strong understanding of server-side tagging and modern measurement architecture
- Experience designing measurement plans and data-layer/event specifications
- Experience tracking customer journeys across multiple domains and systems
- Solid grasp of consent-aware analytics, cookie consent/GDPR and advertising conversion signals
- Strong debugging, QA and data-quality skills
- Ability to translate technical measurement into clear commercial and customer insight
- Experience helping to set standards and supporting less technical regional teams
Why apply
No two days are the same. There's a huge amount of data to get stuck into here, and the chance to build something from scratch rather than step into someone else's established way of doing things.
2 stage process - APPLY NOW or email alicia@forwardrole.com
They cannot offer sponsorship or accept short term visas
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