Silverdrum
Analytics Director, EMEA - Media & Measurement (MMM)
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Analytics Director, EMEA | Media & Measurement
Up to £95,000 + benefits | London | Hybrid, 3 days p/w
A brand-new senior analytics role within a global media agency group, created following increased client investment across major international accounts.
This is less about sitting behind a screen building MMM models and more about leading sophisticated measurement programmes across multiple markets. You’ll sit between clients, agency teams and data scientists, shaping the approach, challenging the technical work and ensuring analytics translates into better media investment decisions.
Company and benefits - what makes this exciting
- Join a newly centralised EMEA analytics and data science function working across multiple agencies and major global advertisers.
- Lead multi-market measurement programmes for two high-profile automotive and QSR brands, spanning 10+ international markets.
- Broad remit across MMM, incrementality/testing, attribution, econometrics, optimisation and advanced data science solutions.
- Brand-new standalone position with the opportunity to build out a team as the client scope grows.
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Role and responsibilities
- Lead senior client engagement across complex, multi-market analytics and measurement programmes.
- Drive the evolution and deployment of MMM, helping clients integrate measurement outputs into budget planning and investment decisions.
- Establish testing best practice and measurement frameworks across international markets.
- Review, challenge and improve the quality of analytics and modelling delivered by specialist data science teams.
- Connect technical outputs with the commercial media challenge, turning complex analysis into a clear and compelling story for senior stakeholders.
- Coordinate across agency, analytics, data operations and specialist teams to deliver cohesive solutions.
Skills and experience required
- Strong experience within a large media agency / agency group environment is important, ideally working across EMEA or global clients.
- Proven experience leading sophisticated analytics, measurement or data science programmes across multiple markets.
- Strong understanding of MMM and wider media measurement, but you don't necessarily need to be the person building the models yourself.
- Consultative enough to challenge senior clients, but technically credible enough to work closely with data scientists and interrogate their approach.
- Experience across broader areas such as attribution, experimentation, econometrics, optimisation or media planning analytics would be highly valuable.
- Excellent senior stakeholder management and the ability to navigate complex global agency and client structures.
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A strong opportunity for an agency-side analytics leader who wants to move beyond pure project delivery and take ownership of how advanced measurement is applied across major international clients.
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