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Analytics Manager – VML Data Team
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative, award-winning work for blue-chip clients such as:
- AstraZeneca
- Colgate-Palmolive
- Dell
- Ford
- Microsoft
- Nestlé
- The Coca-Cola Company
- Wendy’s
Recognised by Forrester Wave™ Reports as a Leader in: ✔ Marketing Creative & Content Service Providers ✔ Commerce Services ✔ Global Digital Experience Services ✔ Global Marketing Services ✔ Marketing Measurement & Optimization
VML’s specialised health network, VML Health, is also one of the world’s largest and most awarded in the field.
The agency operates through 26,000+ talented people across 55+ markets with principal offices in: 📍 Kansas City, New York, Detroit (USA) 📍 London (UK) 📍 São Paulo (Brazil) 📍 Shanghai (China) 📍 Singapore 📍 Sydney (Australia)
About WPP
WPP is the world’s trusted growth partner for leading brands, offering:
- Cutting-edge media intelligence & data solutions
- World-class creativity
- Next-generation production
- Enterprise marketing solutions
- Agilic marketing platform (WPP Open) to help clients navigate change, seize opportunities, and drive transformational growth
For more information: WPP.com
Who We’re Looking For
We are seeking an Analytics Manager to lead a team of analysts within VML Data. This role involves:
- Analysing clients’ data to derive value from marketing activities
- Prioritising projects based on expected business impact
- Resource allocation based on skills and specialisations
Role Overview
As Analytics Manager, you will:
- Lead end-to-end measurement & insight projects across marketing activities
- Work with data strategists and consultants to answer critical business questions
- Ensure optimal use of data to align with client visions
- Mentor and manage a diverse team of analysts, fostering high-quality output and continuous growth
- Collaborate with clients and agency stakeholders (account, strategy, delivery teams) to embed a data-driven culture
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This is a technically grounded role focused on web analytics, requiring experience with: ✅ Large data sets ✅ Web analytics tools (Google Analytics, etc.) ✅ Advanced coding languages (Python, SQL, BigQuery preferred)
What You’ll Be Doing
Team & Project Management
- ✔ Manage a team of analysts to ensure high-quality, optimal outputs
- ✔ Align projects with KPIs targeted at full-funnel optimisation
- ✔ Oversee workload allocation, matching resources (skills & expertise) to projects
- ✔ Upskill the team by addressing evolving trends, particularly AI-driven optimisation
Analysis & Insights
- ✔ Design, manage, and execute end-to-end analysis projects
- ✔ Monitor data quality & consistency, troubleshooting inconsistencies
- ✔ Deliver measurement & effectiveness reports, including:
- Performance dashboards (Power BI, Tableau, Looker Studio)
- Deep-dive behavioural evaluations
- ✔ Lead strategic initiatives like segmentation, predictive modelling, and multivariate analysis—utilising statistical techniques to enhance decision-making
Client Collaboration & Strategic Delivery
- ✔ Serve as clients’ trusted advisor on data methodologies
- ✔ Translate data insights into clear, actionable recommendations
- ✔ Present findings to clients, ensuring data-backed business decisions
- ✔ Embed data integration into agency outputs, collaborating with account & strategy teams
Leadership & Development
- ✔ Mentor and develop junior/mid-level analysts
- ✔ Foster a learning culture, encouraging innovation and adaptability
Experience & Requirements
Essential
- 8+ years in marketing, data analysis, or a related field
- Proven management experience as an Analytics Manager or Senior Analyst
- Strong technical skills, including:
- Coding (Python, SQL, BigQuery preferred)
- Web analytics tools (Google Analytics, Adobe Analytics, etc.)
- Data storytelling ability: translating insights into business-friendly recommendations
- Understanding of AI in optimising operational efficiency
- Proven track record of delivering high-accuracy outputs
- Advanced analytical techniques expertise:
- Customer segmentation
- Predictive modelling
- Multivariate analysis
- A/B testing & statistical significance
- Dashboard automation (Power BI, Tableau, Looker Studio)
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Preferred
- Experience working in agency environments with multidisciplinary teams
- Self-motivating ability with autonomous workflow management
- Strong written & verbal communication skills for client-facing roles
Who We Are
At VML, innovation is our DNA. We combine 100+ years of expertise in creativity, technology, and data to create groundbreaking customer journeys. The merger of VMLY&R and Wunderman Thompson has given birth to a growth partnership that blends:
🔹 Creative agency heritage 🔹 Full-service consultancy 🔹 Tech-powered strategy
Culture & Flexibility
Our 30,000+ global team in 150+ offices operates under a hybrid model: typically 4 days on-site, 1 remote. We are committed to flexibility—if you require adjustments, discuss accommodations during the interview.
Diversity & Inclusion
- Equal opportunity employer: We inherently value belonging and growth for all
- Committed to an inclusive culture where everyone has equal access to career progression
To learn more: VML.com
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