APOC General Manager Europe

Job Requirements

Primary Function

The General Manager, Europe & UKI is responsible for setting the long-term vision, influencing global strategy, and leading end-to-end commercial execution to build, scale, and transform a high-growth business across Europe and United Kingdom and Ireland. The role is accountable for establishing Europe and UKI as a global growth engine for APOC, delivering sustained double-digit revenue and margin expansion, shaping enterprise strategy through Europe-driven insights, and driving operational excellence across all commercial functions.

This role oversees a highly complex commercial region spanning 30+ countries with diverse regulatory frameworks, reimbursement systems, maturity levels, and competitive dynamics, requiring exceptional strategic agility and cross-market orchestration.

This position reports to the General Manager, International Markets and serves as a senior member of the APOC International Leadership Team, contributing directly to cross-regional strategic governance and decision-making.

Major Responsibilities

• Oversee one of APOC’s most complex regional portfolios, operating across 35+ markets with varying regulatory regimes, healthcare infrastructures, and economic conditions, requiring advanced leadership across scale, governance, and multi-country transformation
• Establish and communicate a compelling vision and long-term enterprise-aligned strategy to deliver sustainable, profitable growth (20%+ annually).
• Identify and prioritize Key Countries as primary growth drivers; define entry, expansion, and exit strategies and allocate resources accordingly.
• Develop and oversee fact-based, country-specific strategic and operating plans with clearly defined KPIs and dashboards to ensure execution accountability.
• Anticipate business, market, regulatory, and execution risks; proactively develop mitigation plans and lead regional risk governance.
• Lead complex business and financial analyses to inform enterprise strategy and improve market share, revenue, and profitability.
• Build, develop, and retain a high-performing, diverse leadership team; foster an inclusive, high-accountability, performance-driven culture and strengthen succession depth for Director- and GM-level roles whilst ensuring high levels of engagement.
• Lead and inspire country sales organizations to achieve financial and strategic objectives across multiple markets of significant scale.
• Ensure effective customer segmentation, targeting, sales force size, structure, capability, and deployment aligned with strategic priorities.
• Partner with Global Commercial teams to design and deploy modernized, pay-for-performance incentive plans that drive regional acceleration.
• Ensure sales teams are well-trained to drive adoption across target clinical segments and are enabled with modern commercial tools and insights.
• Own full P&L accountability for APOC Europe/UKI Commercial Operations, ensuring disciplined capital deployment and predictable, investor-grade performance.
• Drive forecasting accuracy, financial planning (rLBE), integrated business planning, and multi-year growth planning.
• Identify and execute gross margin improvement initiatives; proactively manage risks to sales, profitability, and portfolio mix.
• Define and execute a differentiated customer experience strategy that delivers superior service levels and high Net Promoter Scores across the region.
• Ensure customer issues and complaints are managed in accordance with policy, regulation, and quality expectations.
• Guide country and area marketing teams in market segmentation, prioritization, and portfolio optimization to maximize commercial impact.
• Develop and execute strategic and tactical marketing plans across key care settings (e.g., Emergency, Critical Care, CVOR, Outpatient).
• Partner with Global teams to integrate customer insights into global portfolio strategy, pipeline prioritization, and launch planning.
• Lead country-specific and region-wide launch planning for pipeline innovations, ensuring Europe readiness and accelerated adoption.
• Promote a “test-and-learn” culture focused on speed, measurement, refinement, and continuous improvement across the commercial engine.
• Monitor competitive, policy, and market dynamics; proactively address threats and capitalize on opportunities at country and regional level.
• Lead pricing strategy for the current portfolio in alignment with global frameworks, ensuring price discipline and optimized value capture.
• Understand, influence, and shape reimbursement landscapes across Key Countries, engaging with health authorities and national payer bodies as needed.
• Partner with Global teams on pricing and reimbursement strategies for new assays and innovations.
• Ensure timely completion of all quality, compliance, and ethics training across the organization.
• Ensure full compliance with Abbott Quality standards, local regulations, and external requirements.
• Partner with Regulatory Affairs to secure and maintain product approvals across Europe.
• Support internal and external audits; lead remediation efforts where required and oversee strong regional governance and internal controls.