Apprentice Business Development and Marketing Executive

Apprenticeships include time away from working for specialist training. You’ll study to become a qualified Multi-channel marketer (level 3).

What you'll learn

Course Contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines.
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive, and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are coordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations, and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret, and analyse customer or campaign data.

Training Schedule

• Multi Channel Marketer - Training to be Provided.
• Programme Length: 15 Months Practical Period + 3 Month Apprenticeship Assessment.
• The successful candidate will undertake a 20 Month, nationally recognised qualification through TDM. This is a work-based learning programme which will require commitment to block weeks in an online training room once every quarter working towards the qualification along with weekly off the job training and monthly coaching sessions.
• You will be required to demonstrate through the standard that you meet all competencies and behaviours, which will lead to the achievement of the qualification.
• You will have a designated mentor in the workplace to support your learning and at the end of programme will be assessed via an external assessment body.
• This is a Level 3 qualification.

Knowledge areas Include:

• Marketing Methods, Principles, and Practices for a Business
• Campaign Implementation and Management
• Strategic Marketing Communications and Copywriting
• Enhancing Customer Experience and the Customer Journey
• Research and Campaign Planning in Compliance with Regulations and Legislation
• Integrating IT and Digital Tools

More Training Information

Individuals aged 19+ and residing within the West Midlands Combined Authority area may be eligible to complete a fully funded 8-week Skills Bootcamp before interviewing for this role. The Skills Bootcamp is designed to help develop the knowledge, skills, and confidence needed to succeed in business development, marketing, and employer engagement roles. Candidates who successfully complete the Skills Bootcamp and meet the required standards will be guaranteed an interview for this apprenticeship vacancy.

Essential Qualifications

• GCSE in:
  • Any (grade 4 or above)
  • Any (grade 4 or above)
  • Any (grade 4 or above)
  • English (grade 4 or above)
  • Mathematics (grade 4 or above)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Other Requirements

• DBS Check will be required.

At TDM, we help individuals and employers develop the skills they need to succeed through apprenticeships, skills bootcamps, and professional development programmes. As an award-winning training provider, we work with organisations of all sizes across the region and England to attract, develop, and retain talent.

We are passionate about creating career opportunities, supporting businesses to grow, and helping learners achieve their potential. Joining TDM means becoming part of a friendly, ambitious team that is committed to making a positive impact through skills and education.

We believe in:

• Doing Well by Doing Good
• Supporting social mobility and inclusion
• Developing digital talent for regional economic growth
• Creating life-changing opportunities for learners and employers

Your earnings can increase over time with an apprenticeship. You will gain practical experience in sales, employer engagement, networking, digital marketing, and relationship management while completing the Level 3 Multi-Channel Marketer Apprenticeship, with opportunities for future career progression (Opportunities to progress onto higher or degree-level apprenticeship on successful completion).