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Apprentice Digital Marketing Assistant
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Start your career in digital marketing. No experience needed, just curiosity and drive. Learn SEO, PPC and social ads while working on real campaigns, supported by experts. Grow fast, gain skills and progress to managing your own campaigns in a creative, fast-paced team.
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
An Apprentice Digital Marketing Assistant will begin their role by providing essential support to other members of the Experiences team, particularly those managing client accounts. In the early stages, their primary responsibility will be to assist with a variety of tasks delegated by more senior team members (Executives & Account Managers).
These tasks may include:
Paid / PPC:
- Keyword research for paid campaigns
- Ad copy creation, quality checks
- Budget tracking, competitor / audience research
- Preparation of reports
Organic / SEO:
- Keyword research
- On-page optimisation
- Content scheduling
- Technical SEO checks
- Competitor analysis
- Preparation of performance reports
The purpose of this phase is to build a strong foundation of knowledge and experience while learning the internal processes, platforms, and standards of the agency.
The apprentice will be expected to develop a clear understanding of paid and organic media platforms (e.g. Google Ads, Meta Ads, LinkedIn Ads, SEMRush) and how they are used to deliver results across different types of client campaigns. As they become more confident and competent in completing assigned tasks accurately and on time, they will gradually take on more responsibility and ownership over specific areas of work. Once they demonstrate a consistent level of quality, initiative, and understanding of client needs, they will be given the opportunity to support accounts more independently or begin managing smaller campaigns.
This will involve taking a more proactive role in planning and executing paid media strategies, communicating directly with clients, and reporting on performance.
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Throughout this progression, the apprentice will be supported with regular feedback, guidance and training to help them grow into a client-facing role within the Experiences team.
Where you'll work
5 CHETWYND END
NEWPORT
TF10 7JJ
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
SBC TRAINING LIMITED
Training course
Multi-channel marketer (level 3)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
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Training schedule
This training schedule has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.
Desirable qualifications
- GCSE in:
- English (grade 4)
- Mathematics (grade 4)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Initiative
- Desire to do well
- Conscientious
- Face to face communicator
We’re no‐jargon agency, focused on business results. A website should not just be a work of art, or a collection of unnecessary gadgets. There is no point having a website if it does not meet your business objectives – whether that be generating additional enquiries, saving your staff time (and therefore money) or streamlining your processes.
https://ascendancy.agency/ (opens in new tab)
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
There is the opportunity of a full-time role and career progression upon successful completion of this apprenticeship.
The contact for this apprenticeship is:
SBC TRAINING LIMITED
Dave Collins
dave.collins@sbc-training.co.uk
01743 454810
The reference code for this apprenticeship is VAC2000033996.
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