ABN Feeds
Area Business Manager
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The Role & Key Responsibilities
Job Title: Area Business Manager
Location: Shropshire, UK
Contract & Hours: Permanent, Full Time, 37-hours per week
Package includes: Salary £36,937.59 per year, plus company car/van and an excellent performance-based bonus scheme.
NMR is looking for an Area Business Manager to build and maintain customer relationships and commercial performance across a defined territory with the Shropshire area. This is a practical, field-based role where you’ll spend most of your time on farms—working alongside dairy farmers, understanding their businesses, and helping them get real value from data, insights, and services.
You will be responsible for retaining and growing existing customers, onboarding new farms, and developing a strong local presence within the dairy community. Using a consultative, solutions-led approach, you’ll act as a trusted advisor—supporting farms with everything from core milk recording through to health testing and advanced genomics.
What You’ll Be Doing
- Manage a portfolio of existing farm customers, carrying out regular on-farm visits focused on retention, service reviews, and long-term value.
- Build new business by prospecting non-customers, planning efficient field activity, and maintaining a robust pipeline.
- Promote the full NMR service portfolio, including milk recording, disease testing, and genomic services.
- Help customers understand and use their data as a practical tool to improve herd performance and decision-making.
- Act as the main point of contact for customer queries, resolving issues, and working closely with service teams to maintain high service standards.
- Support the onboarding of new farms, ensuring a smooth and positive transition into NMR services.
- Be an active, visible presence in the local farming community by attending events, organizing farm walks, supporting herd competitions, and building networks. Represent NMR and the wider AB Agri business at industry shows, meetings, and discussion groups.
- Work collaboratively with colleagues and partner businesses, including Feedlync, KW Feeds, and Kite Consulting, to deliver joined-up customer solutions.
- Keep CRM records accurate and up to date, logging customer interactions, opportunities, and follow-up actions.
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What We’re Looking For
- Demonstrated sales or commercial account management experience, ideally within agriculture, dairy, animal health, genetics, or a related sector.
- Solid knowledge of the dairy industry or wider agricultural market, with the credibility to build trust quickly with farmers.
- A professional, consultative selling style with a clear focus on customer needs and long-term relationships.
- Commercial focus and persistence, judging performance by value, growth, and retained business rather than by activity alone.
- Comfortable working on your own in a home-based, territory-led role, managing your own diary and priorities.
- Clear communication and interpersonal skills, with the confidence to engage face to face and influence effectively.
- Good administrative discipline, including CRM usage and follow-up management.
- A full UK driving licence and willingness to travel extensively within the territory, with occasional evening meetings.
Where growth meets purpose
What sets us apart is how we delight our customers - and that’s because of great people like you. People with different life experiences who share common values. Together, we’re shaping a world where responsible nutrition is accessible to all. With a big goal comes equally big opportunities to make a career that truly feels like your own. As a team, we’re collaborative, purpose-driven, and encourage trying new ideas. We also find ways to nourish your individual journey, so everyone can feel proud of the difference that they make in their own way.
We’re thrilled to share that AB Agri has been recognised as one of The Times Top 50 Employers for Gender Equality 2025. This is a proud moment for us all. It highlights the real progress we’ve made to build a workplace that is inclusive, supportive, and fair for everyone. Over the last 5 years, we have rebuilt our talent management practices, from inclusive hiring, to transparent pay frameworks, flexible work, and the momentum of our Employee Network Groups. Our actions are embedding inclusion at the heart of how we operate and creating a culture where people can be themselves.
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As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone, so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter - or anything else) just let us know.
About The Company
Decoding milk data, building robust insights.
When you join us, you'll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, ongoing career development, and enhanced family, financial, and wellbeing benefits - these are just some of the ways we reward you - from day one.
About Us
We’re National Milk Records (NMR) a part of the AB Agri community committed to investing in an innovative range of milk quality, herd health, and genomic testing services, generating data and building robust insights that empower farmers to make informed decisions on cow productivity.
We’re part of AB Agri, the agricultural division of Associated British Foods (ABF plc), and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry.
Application Notes
We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early, so register your details and upload your CV via our careers website as soon as you can - it will only take a few minutes.
When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive - or show us areas we can improve. This information is anonymised, separate from your application, and is never seen by the hiring panel. You can choose not to answer these questions, and this won’t affect your application.
Apply today or contact our recruitment team for more information.
Agencies and media sales
AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them.
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