Warwick Recruit
Area Consult Manager – London
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Area Consult Manager – London
Department
Sales – Home Based
Reporting To
Regional Sales Manager / Sales Director
Role Overview
The Area Consult Manager is responsible for driving product specification and securing project opportunities across the London and South East region. The role focuses on influencing architects, specifiers, main contractors, developers, and fabricators to ensure products are specified and tracked from concept through to order.
The position requires strong commercial awareness, proactive project tracking, and effective relationship management to deliver agreed sales targets and regional growth within one of the UK's most competitive construction markets.
Key Responsibilities
Area of Responsibility
- Secure product specification with architects, consultants, and specifiers across the London and South East region.
- Track projects efficiently from early design stage through to order placement.
- Target and engage main contractors, developers, and project stakeholders to secure open specification projects.
- Identify and support ongoing project opportunities for approved fabricators nationwide.
- Build and maintain strong relationships within the construction, architectural, and developer sectors.
- Develop opportunities across commercial, residential, education, healthcare, infrastructure, and mixed-use developments.
Market Knowledge
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- Maintain up-to-date knowledge of market conditions, trends, and regional requirements within London and the South East.
- Stay informed of competitor activity, product offerings, and specification trends.
- Develop a thorough understanding of the existing and potential customer base.
- Recognise regional variations in product suitability, compliance requirements, and application.
- Provide consistent feedback to the business regarding market intelligence, project pipelines, and emerging trends.
Administration
- Maintain accurate and up-to-date customer records within the CRM system.
- Record and manage all customer correspondence and project information.
- Submit weekly activity plans and call reports on time (by close of business Friday).
- Submit monthly reports on time (by the 4th of each month).
- Ensure adequate stock levels of relevant sales and presentation materials.
- Maintain high professional standards including punctuality, smart appearance, and professional vehicle presentation.
Sales Skills & Performance
- Consistently apply, refine, and develop professional selling skills.
- Set clear objectives prior to every customer meeting.
- Ensure availability of all relevant sales aids for appointments.
- Build strong rapport and long-term relationships with customers.
- Effectively communicate product features and translate them into clear customer benefits.
- Confidently handle objections and secure commitment.
- Successfully track, influence, and secure ongoing projects.
- Develop strategic relationships with key architectural practices, consultants, contractors, and developers operating within Greater London.
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Product Knowledge
- Develop and maintain comprehensive knowledge of all relevant product ranges.
- Communicate technical product information clearly and confidently.
- Interpret product features into practical, commercial benefits for customers.
- Demonstrate strong recall of product information during customer meetings.
Targets & Commercial Performance
- Achieve or exceed agreed sales targets within the region.
- Deliver the correct product mix in line with business objectives.
- Achieve agreed margin targets.
- Ensure performance standards and reporting deadlines are consistently met.
- Maintain a robust pipeline of specification projects and conversion opportunities.
Personal Attributes
- Positive and enthusiastic approach.
- Highly responsible and self-motivated.
- Sincere and professional manner.
- Confident communicator.
- Empathetic and customer-focused.
- Strong organisational and time management skills.
- Commercially astute with the ability to influence decision-makers at all levels.
- Comfortable working independently within a fast-paced and competitive market.
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