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Area Manager
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About Giffard
Giffard is a family-owned French company since 1885, known for producing premium-quality syrups and Liquors. With over 100 syrup Flavors and 70 liquors, our products are trusted by leading bars, restaurants, cafés, and hotels across 100+ countries. As part of our continued international expansion, we are strengthening our Northern Europe business and are looking for a commercially driven Area Manager to lead growth across the region.
Website: www.giffard.com
Position Overview
We are looking for an Area Manager – Northern Europe to support the commercial development of the region with a strong focus on distributor management, market execution, and business development. This is a field-based regional role, responsible for supporting performance across multiple countries in Northern Europe, with frequent travel and proximity to key markets. You will report to the Director International - On-trade and work closely with distributors, hospitality stakeholders, and internal teams.
Key Responsibilities
Commercial Development
- Support commercial growth across Northern European market with the support of distributors’ sales representatives.
- Contribute to annual sales targets and ensure execution in priority markets.
- Support implementation of pricing and commercial policies.
- Negotiate with distributors and selected key accounts.
- Meet end-users to foster loyalty.
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Distributor Management & Development
- Develop and maintain relationships with distributors across Northern Europe:
- Train their sales representatives to become Brand Ambassadors.
- Work with end-users: barmen.
- Monitor distributor performance and support action plans where needed.
- Ensure execution standards and commercial discipline at distributor level.
Market Expansion
- Support identification of new market opportunities.
- Participate in the onboarding of new distribution partners.
- Contribute to developing Giffard's presence in bars, coffee shops, hotels, and premium venues.
Brand Execution
- Implement trade marketing initiatives with distributors.
- Support activations, trainings, and customer visits.
- Ensure consistency of brand execution across priority markets.
Forecasting, Supply & Stock Management
- Consolidate accurate forecasts with distributors.
- Monitor stock situations and support corrective actions.
- Prepare monthly market updates, KPIs, and market intelligence.
What We’re Looking For
Essential:
- Based in Northern Europe (preferably UK).
- Minimum 5–7 years of experience in FMCG, beverage, or spirits industries.
- Experience working with distributors in Northern Europe.
- Strong commercial mindset and ability to work autonomously.
- Excellent communication skills in English.
- Willingness to travel frequently across the region.
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Nice to Have:
- Experience in beverages, coffee, spirits, or hospitality.
- Existing network within the on-trade sector.
- French is a plus.
- Experience supporting market development in emerging markets.
Working at Giffard
- Contract: Local contract based in Northern Europe (country to be defined)
- Location: Field-based across Northern Europe
- Start Date: Flexible (preferably October 2026)
- Compensation: Competitive package + performance-based incentives
- Benefits: Regional travel support, annual leave, profit sharing scheme
- Development: High autonomy role with direct exposure to global strategy
Why Join Us?
At Giffard, you will join a heritage French brand with strong international ambitions and a pragmatic, entrepreneurial culture. This role offers full regional ownership, high autonomy, and the opportunity to structurally build and accelerate the brand across Northern Europe. Recruitment handled by Impactup
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