Area Manager

London – Full-Time / Field Based

Who Are Jewells?

We’re redefining casual luxury in the jewellery world, blending modern, trend-driven design with premium craftsmanship. Headquartered in London, we cater to the style-conscious consumer who values timeless style and sustainability. As a fast-growing global brand launched in early 2025, we’re an exciting journey of expansion.

The Role

This isn't your average Area Manager role.

At Jewells, we're building something special. Following rapid UK growth, we're preparing for our next exciting chapter, with expansion across London and the South East and our sights firmly set on becoming a global brand.

We're looking for an experienced multi-site retail leader who is passionate about developing people, creating exceptional customer experiences, and delivering outstanding commercial results.

You'll thrive in a fast-paced, entrepreneurial environment where no two days are the same. Things move quickly here, so you'll need to be adaptable, resilient, and excited by change rather than challenged by it.

We're looking for someone who:

• Has proven experience leading multiple retail stores.
• Loves coaching, developing, and inspiring high-performing teams.
• Is passionate about delivering exceptional customer experiences.
• Can balance commercial performance with people development.
• Is comfortable making decisions in a fast-moving, evolving business.
• Wants to play a key role in shaping the future of a growing brand.

This role will initially support stores across the UK, however, as our expansion continues, the portfolio will transition to a London and South East region. Therefore, applicants should ideally be based within or around London or the South East.

If you're looking for a role where you can genuinely influence the future of a business, develop amazing people, and be part of an exciting growth journey, we'd love to hear from you.

Duties

• Store Performance Leadership — Drive sales growth across all stores in the area, ensuring each location meets revenue, conversion, ATV, and KPI targets while maintaining brand standards.
• Operational Excellence — Ensure all stores consistently deliver exceptional customer experience, adhere to company policies, and maintain high standards of presentation, security, and stock management.
• Team Management — Lead, coach, and develop Store Managers to build high-performing teams, including conducting regular reviews, identifying training needs, and supporting succession planning.
• Recruitment & Staffing — Oversee recruitment for store leadership roles, support staffing levels, and ensure effective onboarding and retention across the area.
• Performance Monitoring — Analyse store performance data, identify opportunities for improvement, and implement action plans to address underperformance.
• Customer Experience Oversight — Champion our customer experience model, The Stack, ensuring all stores deliver a consistent, high-quality customer journey aligned with the brand’s values.
• Visual Merchandising Support — Ensure stores execute VM guidelines accurately and maintain displays that reflect seasonal and promotional priorities.
• Compliance & Security — Ensure all stores follow jewellery-specific security protocols, health & safety standards, and regulatory requirements.
• Stock & Inventory Control — Oversee stock accuracy, shrinkage control, and effective product flow between stores and central operations.
• Cross-Functional Collaboration — Work closely with HR, Buying, VM, and Operations teams to support store needs and deliver company initiatives.
• Project & Change Management — Lead area-wide rollouts of new systems, processes, or brand initiatives, ensuring smooth adoption across all stores.
• Reporting & Communication — Provide regular updates to senior leadership on performance, risks, opportunities, and strategic priorities.