Ted Experience
Area Manager - Liverpool
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Position: Area Manager
Location: Field-based - Liverpool
Employment Type: Full-time
Salary: £36,400 + Monthly Commission
Our Mission
We're transforming the lives of adult smokers by helping them switch to IQOS, a reduced-risk, heated tobacco product designed as a better alternative to continued smoking. As part of a nationwide field force of over 100 Sales Executives, we’re committed to responsible selling, education, and delivering standout customer experiences in retail environments.
The Role
As an Area Manager, you’ll lead a high-performing team of up to 12 field-based product sales advisors across a designated UK region. You’ll be the driving force behind their sales success, coaching, development, and daily execution. This is a field-based role requiring regular, in-person team visits to provide hands-on support and leadership.
You'll champion performance, identify new retail opportunities, and strategically match stores with your team’s individual strengths—maximising impact and unlocking sales potential.
What You’ll Be Responsible For
Leadership & Performance
- Drive your team's performance to exceed KPIs through coaching, clear goal-setting, and day-to-day support
- Monitor real-time metrics, proactively addressing issues and escalating when needed
- Deliver impactful field training, especially for new starters and underperformers
- Uphold high standards of presentation, customer experience, and sales execution
- Manage attendance and performance, including PIPs for consistent improvement
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Strategic Sales Development
- Identify and onboard high-potential retail environments in your region
- Align the right stores with the right team members to drive sales output
- Own your region’s sales targets and deliver sustained performance across all metrics
- Ensure strong communication of IQOS’ value proposition and key product benefits
Team & People Management
- Be the go-to expert for your team on everything from sales techniques to store operations
- Foster a positive, purpose-driven team culture with recognition and morale-building
- Support onboarding, ongoing development, and tailored coaching for every team member
- Maintain high standards of compliance, customer journey, and brand representation
Operational Excellence
- Submit detailed weekly plans, schedules, and daily reports on time
- Analyse performance data to extract insights and take action
- Oversee kit logistics, ensuring all equipment is fully functional and well-maintained
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What You’ll Need
- A valid UK driver’s licence and access to your own vehicle
- Live within reasonable proximity of designated region
- 2+ years’ experience in sales, with at least 1 year in a team management role
- Strong communication and leadership skills
- A proven track record in target-driven environments
- High attention to detail and a passion for developing people
What You’ll Get
- A rewarding bonus structure tied to individual and team performance
- Corporate expense card (petrol, parking, business costs)
- 7 days paid training (covering product, reporting, systems, and sales techniques)
- Company pension scheme
- Career progression opportunities within a fast-paced, high-growth environment
If you're a natural leader with a commercial mindset, and you thrive in a hands-on, field-based role this could be your next big opportunity. Join us in changing peoples lives by introducing them to a much better alternative to smoking!
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