L'Oréal
Area Manager - Talent Community
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Reporting to Retail Director
I am the Area Manager. I lead and develop my store teams to drive retail growth for L’Oréal Luxe in my Area. As a strong coach, I can adapt my style and work side-by-side with my teams in store, setting the standards for them to deliver an exceptional consumer experience. I will monitor retail data and put strong growth plans in place to ensure performance across the portfolio and gain market share in my Area. In addition, I can influence and engage our local retailer contacts and internal stakeholders to secure the support needed to drive my business. I thrive on change and seize any opportunity to innovate and drive the performance of my territory.
Key Responsibilities
Retail Performance
- Achieving retail growth for the area and region, including setting targets in line with Brand sell out targets.
- Gaining market share (rankings/growth vs market).
- Implementing an offline segmentation strategy & top doors growth.
- Executing the retail, activation and brand calendar and strategy.
- Analysis & Development of Retail KPI.
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Consumer Experience
- Deliver exceptional consumer experience, validated by Mystery Shopper results & NPS.
- Identify areas of opportunity to enhance CXE.
- Through your team, ensure Omni BA, Beauty Tech, & CRM Strategy is executed.
People Management
- Manage a team of Store Managers & Leaders directly, including the team's recruitment, development & management.
- Accountable for the management & development of the Beauty Advisors in your territory, via your team of store managers.
- Deliver a best-in-class BA experience.
- Coach and develop teams through on-the-job, classroom and peer development.
- Performance Management.
- Retailer Stakeholder Management at store level.
Operational Excellence
- FTE & HC Management for the region.
- Budget Management (FTE, T&E, Events).
- Collaboration with Field Services to ensure operational excellence.
- Custodian of Brand Equity & Luxury Expression of our brands (VM/RD excellence).
- BTQ Operations, Stock control & Audit points are adhered and achieved.
- Audit & Compliance.
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I Am
Field Based
- 4 days per week in store
My Core KPIs Are
- Sell out & Productivity (Top doors x2 Distribution)
- CXE (Mystery Shop/NPS)
- Pulse & Employee Retention
- Ranking & Market share
- Budget control (FTE/HC, T&E)
My Deliverables/Outcomes Are:
- Execution of Retail Strategy & Local growth plans
- Exceptional consumer experience
- Engaged High performance Team
- Development In store teams
I Have In-depth Knowledge Of
- Retail Growth levers & Strategy
- Team management & Development
- Consumer & Customer needs
- Commercial/Retail Acumen
My Key Stakeholders Are
- Retail, Field Services, Education & Services (Local & Zone)
- BU Trade Marketers, S/NAMs
- HR Retail
- Education Teams
My Key Skills Are
- Retail & Commercial Acumen
- People Management
- Stakeholder Management
- Coaching
- Strategy Ideation
- Operational Skills & Management
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