Area Manager - UK Retail

REPORTS TO: Retail Manager UK
LOCATION: OFFICE AND FIELD BASED

ROLE OVERVIEW

As Area Manager you will have full accountability for delivering TOAST’s expected brand, operational and commercial performance across an area group of stores. You will be expected to use your initiative to lead your store management team to deliver an exceptional brand experience in your stores and to drive profitable growth in your area via the successful delivery of their KPI, behavioral and operational performance goals. You will liaise with all suitable support functions to facilitate any necessary support required to achieve these goals.

You will be an ambassador for TOAST, demonstrating the brand values and behaviours within your methods of working and you will work to develop your team to the same high standards.

ROLE IN DETAIL

• Take ownership and accountability for all aspects of store performance in your area.
• Deliver area profit contribution targets via targeted management of your P&L account.
• Deliver area sales, payroll and stock management KPI targets and manage all other costs within agreed budgets in conjunction with Retail Operations Manager.
• Recruit, develop and maintain a high performing store management team capable of delivering the brand’s expectations and by providing all necessary training and guidance to improve retention rates in your area.
• Maintain a planned, visible and measurable succession plan in your area, seeking opportunity to develop your team, setting goals and highlighting opportunities for succession with your team through coaching and development.
• Deliver TOAST’s in store experience and customer service expectation across your area through the development of our store teams and act as a customer facing ambassador within your involvement in other TOAST projects.
• Deliver TOAST’s brand visual expectations across your area in liaison with the Visual Merchandising Manager. Support the upskilling of your team to enable this.
• Deliver TOAST’s brand and marketing initiatives across your area in liaison with our Marketing team. Actively seek opportunity to instigate suitable marketing activity in your area.
• Commercially manage your store and area stock packages to achieve a balance between high sales performance and premium on brand visual presentation.
• Provide detailed feedback to key liaisons regarding stock performance. Manage feedback from stores to the office and back, ensuring it is factual, accurate and acted upon.
• Continuously deliver excellent back-of-house operations in your area that support the needs of the stores and facilitates optimal trading results in a secure fashion, holding your management team to account for delivering this locally.
• Continuously deliver excellent administrative practices in your area according to the Retail Operations Manual, liaising with Retail Operations Manager.
• Liaise and seek feedback from all key head office functions to facilitate excellent store performance.
• Ensure a safe and healthy working environment for our customers and all of our store team, with a focus on risk assessment and ensuring a high level of housekeeping.
• Actively seek self-development and training of own skill set to continually improve performance.
• Any other duties at the request of the Head of Sales.