Winterhalter
Area Sales Manager

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Area Sales Manager
We are excited to be recruiting for a new Area Sales Manager role to drive growth across our Classeq sales territory within the South East (Sussex/Surrey/Kent) and London region of the UK. Reporting directly to the National Sales Manager, this is a fantastic opportunity for an ambitious and commercially driven individual to play a key role in expanding our presence within the region.
Proven experience within the foodservice industry would be highly desirable, along with a strong understanding of the UK catering equipment distributor network.
The successful candidate will be working in a demanding, fast-paced environment that offers both diversity and challenge.
Responsibilities and Key Tasks
- Build and maintain strong, collaborative working relationships with the existing customer base, which includes distributors, consultants, and end users
- Managing and developing key distributors in London and the South East of England
- Meeting pre-defined and agreed sales targets
- Assisting distributors with training and site surveys
- Identifying new distributors, group accounts, and developing sales plans
- Support the overall success of the regional sales team through mentoring, collaboration, and teamwork.
- Effectively communicate activity performance levels within the UK sales operation and to HQ
- Ensuring that all pricing and ancillary costs are correct and up to date
- Collate and maintain accurate CRM data in line with GDPR guidelines
- Actively exploit CRM intelligence to maximize sales opportunities
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
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Essential Skills & Experience


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- Strong influencing and negotiation skills
- Ability to demonstrate a logical career path in senior sales management
- Understand the dynamics of the key relationships and customer touch points within the UK supply chain.
- Have a clear understanding of the politics and commercial relationships that exist within the UK foodservice market
- Have an understanding of functional and ergonomic kitchen layouts
- Have a sound working knowledge of CRM systems
Benefits
- Competitive salary
- Company vehicle (with private use) + fuel card
- 25 days holiday + bank holidays (increasing with service)
- Pension, Private Healthcare, Life Assurance, EAP, and employee discounts
- Full-time, 37.5 hours per week - Monday to Friday
Classeq is an equal opportunities employer
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