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SUMMARY:
The Area Sales Manager is responsible for driving profitable sales growth within the assigned area, with a strong focus on new business development, customer acquisition, and market expansion. The role requires a proactive hunting mindset, combining strong field presence, commercial drive, and disciplined execution to identify opportunities, win new business, and grow market share. This is a sales specialist level position with direct ownership of territory development and customer growth.
KEY RESPONSIBILITIES:
- Drive profitable sales growth within the assigned area through active customer development and strong commercial execution;
- Identify, pursue, and win new business opportunities across the territory;
- Expand market presence by building relationships with new customers, distributors, workshops, and other relevant business partners;
- Develop and implement area sales plans with a strong focus on business acquisition and revenue growth;
- Build a healthy sales pipeline and maintain disciplined follow-up on leads, prospects, and commercial opportunities;
- Increase share of business with existing customers while actively targeting new accounts;
- Monitor market trends, customer needs, competitor activity, and pricing developments to identify growth opportunities;
- Support commercial negotiations, pricing discussions, and customer agreements in line with company guidelines;
- Prepare sales forecasts, pipeline updates, and regular performance reports;
- Coordinate closely with customer service, supply chain, marketing, finance, and other internal teams to support execution and customer satisfaction;
- Support product launches, promotional activities, and local market initiatives that drive commercial growth;
- Follow up on customer issues, claims, and commercial matters to ensure timely resolution while protecting the customer relationship;
- Represent the company professionally in the market and act as a strong commercial ambassador for the business;
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REQUIREMENTS:
- University degree in Business, Sales, Marketing, or a related field is preferred;
- Relevant experience in sales, field sales, business development, or commercial roles;
- Experience in automotive (aftermarket, industrial, or related commercial environment is an advantage);
- Proven ability to identify opportunities, develop prospects, and convert them into business results;
- Proficient in Excel, spread sheet data and analysis;
- Strong commercial drive and customer-facing energy;
- Good analytical, organizational, and territory management skills;
- Ability to work effectively across functions in a matrix environment;
- Strong communication, negotiation, and relationship-building skills;
- High level of ownership, persistence, and follow-through;
- Willingness to travel as required within the assigned area (approx. max. 2 days per week - depends on location);
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WE OFFER:
- Quarterly bonus;
- Remote work possibilities (accommodation in UK is a must have);
- Car benefit;
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