Majestic Wine
Area Sales Manager
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Area Sales Manager – On-Trade Wine (Manchester & Liverpool)
Location: Field-Based (covering Manchester, Liverpool & surrounding region)
Contract: Full-Time, Permanent
Reporting To: Regional Sales Manager (North East)
Are you an ambitious sales professional with a proven track record of hunting down new on-trade business and growing key accounts across the hospitality sector?
Majestic Commercial is expanding, and we are looking for a high-performing Area Sales Manager to lead our commercial growth across Manchester and Liverpool. If you know the local venue landscape inside out, speak the language of general managers and sommeliers, and thrive on winning new accounts, this is your next step.
The Role
As Area Sales Manager, you will be the commercial engine driving Majestic Commercial’s growth across the regional on-trade sector (bars, restaurants, pubs, and hotels). You will split your time between landing high-value new business and partnering with existing clients to maximize account profitability and rate of sale.
What You’ll Do
- Drive New Business: Prospect, pitch, and win new on-trade accounts across Manchester and Liverpool to consistently beat regional sales targets.
- Grow Existing Accounts: Build tailored account plans for existing venues, introducing new listings, running staff training, and increasing profitability.
- Be the Local Expert: Use your deep knowledge of the local hospitality scene to identify emerging trends, venue openings, and commercial opportunities.
- Commercial Management: Manage client P&Ls, margin negotiations, and commercial terms to ensure sustainable, profitable growth.
- Deliver Standout Service: Act as a trusted wine partner to venue owners and beverage directors, delivering an exceptional service experience backed by Majestic’s supply network.
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What We’re Looking For
- On-Trade Sales Experience: 3+ years in a commercial sales or business development role within wine and spirits, specifically targeting bars, restaurants, and hotels.
- Proven Business Winner: A track record of identifying prospects, opening doors, and closing deals in a competitive regional territory.
- Commercial Acumen: Strong understanding of customer P&Ls, profit margins, and list pricing dynamics.
- Wine Knowledge: WSET Level 2 or 3 preferred (or equivalent practical trade experience and passion).
- Self-Motivated & Networked: Highly organized, proactive, and well-connected within the North West hospitality scene.
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What’s In It For You
- Competitive Base Salary + Uncapped Commercial Bonus Scheme
- Up to 20% Staff Discount across the group
- 33 days holiday (including bank holidays) + Holiday Purchase Scheme
- Life Assurance (3x annual salary) & Contributory Pension Plan
- Clear career progression supported by industry-leading in-house training
- Access to Retail Trust rewards, discounts, and free employee counselling services
- Long service awards and staff incentives
About Majestic Commercial
Majestic Wine Group is the UK’s largest specialist wine retailer and on-trade supplier. Through Majestic Commercial, we partner with thousands of premium venues across the UK, delivering an unbeatable portfolio, flexible local delivery, and expert support.
Ready to make your mark on the North West on-trade scene? Apply today with your CV!
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