Kevin Edward
Area Sales Manager

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Area Sales Manager – Materials Handling / Equipment Rental
Midlands | Field Based | Competitive Salary + Bonus + Company Car + Benefits
I’m working with a leading Materials Handling dealer to recruit an experienced Area Sales Manager to develop and grow their presence across the Midlands.
This is a strong opportunity for a commercially driven salesperson who understands the rental industry, knows how to develop a territory and enjoys getting out in front of customers and winning business.
They provide materials handling and equipment solutions to customers across a wide range of sectors, and they are looking for someone with the energy, hunger and commercial ability to build long-term relationships and generate new rental opportunities.
The Role
You’ll take ownership of a defined Midlands territory, responsible for developing new business while growing existing customer relationships.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
The emphasis will be firmly on getting out into the market – identifying opportunities, meeting customers, understanding their equipment requirements and converting those conversations into profitable rental business.
You’ll be expected to manage your territory like your own business, building a strong pipeline and developing relationships across industrial, manufacturing, logistics, warehousing and related sectors.
What We’re Looking For
Previous sales experience within the rental industry is essential.
You could currently be working within materials handling, forklift rental, plant hire, powered access, equipment hire or another closely related rental environment.


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More importantly, you’ll be someone who is:
- Commercially driven and comfortable winning new business
- Experienced in managing and developing a geographical sales territory
- Confident dealing with customers at all levels
- Proactive, hungry and self-motivated
- Able to build long-term customer relationships rather than simply chase transactions
This is an excellent opportunity to join an established business with a strong product and rental offering, genuine growth ambitions and plenty of scope to make your mark across the Midlands.
Interested?
Get in touch with me directly for a strictly confidential conversation. Even if you’re not actively looking, I’m happy to talk through the opportunity and give you a better understanding of the role and business.
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