Robert Welch Designs Ltd
Area Sales Manager

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Role: Area Sales Manager – North
(Requiring extensive travel across the North)
Outline
- Supporting the company’s existing retail account base in the field by providing excellent customer service support to store staff and managers in our key account stores
- Account management support to develop key accounts and independent retail business
- The role requires an energetic, creative, proactive and flexible individual with ability to manage multiple tasks across several different accounts.
Key Responsibilities
Field Based
- Make appointments with and visit retail stores to merchandise displays and undertake other store-based tasks as required
- Build strong working relationships with key contacts across a wide variety of positions from shop floor staff to department managers
- Work with key stakeholders in store to gain additional space and prominent locations for displays
- Ensure stock accuracy is maintained in store
- Arrange and deliver training to store staff across all categories
- Report back findings to support the management of each account
- Keep and provide daily records and journey planning details
- Build relationships with owners/decision makers and understand their business and customer base
- Meet regularly with these customers as per your defined call schedule
- Strive to achieve set sales targets and goals
- Timely reporting of issues and concerns
- Sell in new products and promotions to independent customers
- Cross-sell across all Robert Welch categories
- Feedback competition to the Robert Welch management team
- Maximise space in stores to increase revenue for the business
- Actively seek out new Robert Welch stockists on territory and provide ongoing prospect list
- Attend trade shows and customer events as and when required
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
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Account Management Support
- Support the Sales Manager with admin for UK accounts including new line forms, imagery, sending samples, order queries
- Develop relationships in accounts with other stakeholders such as online, marketing, training managers and explore initiatives to drive sales and brand exposure within each account
- Manage customer projects and initiatives engaging with internal and external stakeholders
Internal Communication
- Manage communication internally to keep informed of timelines for new product development and stock availability
- Suggest new initiatives to relevant departments and engage with internal stakeholders to drive these forward
- Maintain a continual dialogue with order processing team to understand customer requirements and any issues that may arise.


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Additional Duties
- You may be requested to carry out other duties from time to time as the business requires.
Competencies and Additional Requirements
- Ideally minimum 2 years’ B2B experience
- You will understand why the customer is the focus of everything we do as a business. People do not just buy a Robert Welch product; they buy into us as an entity and we must validate that decision at every touchpoint.
- Good general communication skills - both with customers and internally
- Self-motivated and ability to work alone
- Methodical, analytical thinker with a ‘can do’ attitude
- Excellent attention to detail and an eye for visual display
- Flexible and willingness to occasionally work long unpredictable hours
- Confident using Microsoft Office programs
- Proficient using excel at intermediate level
- Strong organisational skills, ability to prioritise and manage multiple projects / tasks.
Other Requirements
- Valid Clean UK Driving Licence
- Significant travel and overnight stays will be required
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