The Sausage Man UK Ltd
Area Sales Manager
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About The Sausage Man
The Sausage Man is one of the UK's leading suppliers of premium sausages, hot dogs and German-inspired food concepts to the foodservice industry.
We supply wholesalers, festivals, holiday parks, stadia, pubs, leisure venues and multi-site operators across the UK and are embarking on an exciting period of growth.
The Role
We are looking for a commercially driven Area Sales Manager with a genuine hunter mentality—someone who enjoys being out in the field, opening doors and winning new business.
This is not a desk-based account management role. You will typically spend three to four days each week visiting prospective and existing customers across your territory (London & South East). You will be confident walking into foodservice businesses, starting conversations and turning cold opportunities into long-term commercial relationships.
Alongside new business development, you will help grow our established customer base. The successful candidate will know how to identify untapped potential, increase customer value and build lasting relationships without losing focus on acquiring new customers.
Key Responsibilities
- Proactively identify, approach and win new independent & regional national account customers.
- Spend three to four days per week in the field, visiting prospects and existing accounts.
- Build a strong pipeline through cold calling, door knocking, referrals, networking and structured territory planning.
- Open doors and secure appointments with key decision-makers.
- Convert new opportunities into active, profitable and sustainable customer relationships.
- Develop existing accounts by identifying opportunities to increase sales, product range and order frequency.
- Build trusted relationships with customers and become a valued commercial partner.
- Plan routes and customer visits effectively to maximise territory coverage.
- Maintain accurate records of visits, opportunities, activity and outcomes.
- Monitor territory performance and take ownership of achieving sales, margin and new-business targets.
- Share market intelligence, competitor activity and customer feedback with the wider business.
- Work closely with internal teams to ensure customers receive a consistently high level of service.
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About You
Ideally situated within 30 minutes commute of Dartford, Kent. You will be a tenacious, energetic and self-motivated salesperson who is at their best when meeting customers face to face. You will be comfortable creating opportunities from scratch and will not rely solely on inbound leads or an existing account list.
You will have:
- A proven track record in field sales, territory management or business development.
- Strong experience selling to Foodservice.
- A genuine hunter mentality and the confidence to approach cold prospects.
- Excellent door-opening, prospecting and relationship-building skills.
- The resilience to handle rejection and maintain consistent activity.
- The commercial ability to develop existing customers as well as win new ones.
- Strong territory planning, organisation and time-management skills.
- A results-focused approach, with clear ownership of targets and performance.
- The ability to work independently while contributing positively to the wider team.
- A full UK driving licence.
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Working Pattern
This is not a 9-to-5 desk job. You’ll be customer-facing, and available when your customers need you. You will manage expectations, deliver promotions, and host events – all while having fun and embracing an entrepreneurial approach.
Work Location
This is a hybrid role we would like you to work from our head office in North Kent at least 1-2 days per week and remainder of time in field.
Offer
- Up to £35k - £40k per annum DOE, plus bonus upon achievement of KPIs & sales targets
- 25 days annual leave, plus bank holidays
- Travel Allowance
- Company pension
- Private Medical after probationary period
- Generous staff discount on our range
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