Area Sales Manager - Midlands/South

Closing date for applications: 14th September 2026

Company: Le Chameau

Le Chameau remains the only rubber boots maker to be handmade by a single master bootmaker in our wholly owned Moroccan factory. We are proud of our heritage; the traditional boot-making skills have been passed from generation to generation. We still have the same customers at our heart: professionals and heavy-use outdoor people who need footwear that performs and lasts.

Role Overview

As Area Sales Manager, your role is to represent the Le Chameau brand in a manner consistent with the Le Chameau culture across all consumer and trade-related activities. You are responsible for trade sales for the Le Chameau brand in your designated area, managing accounts, maintaining the business, and furthering relations to ensure a successful sell-in and sell-through.

Your Main Responsibilities

• Managing the accounts and sales territory effectively and efficiently; developing plans to achieve your area and account sales targets.
• Opening new accounts where appropriate, in conjunction with the UK Sales Manager.
• Negotiating the sell-in of the product range, delivery dates, and sell-through activity in line with the commercial plan for the brand.
• Organising sales activities to achieve the area sales target and agreed sales KPIs.
• Effectively coordinating key messages and selling activities at all stages of the sales process.
• Meeting deadlines to contribute to forecast accuracy and production planning.
• Proactively working with customer service to ensure Le Chameau remains an outstanding service partner, accurate paperwork and shipments, timely communication, etc.
• Manage clearance sales in the most profitable, least disruptive way.
• Monitoring sell-through with accounts via regular contact with merchandisers or buyers and proactively seeking to resolve any issues in season. Gaining access to sell-through reports where possible.
• Control and manage the brand distribution within your sales territory.
• Provide timely, local area information to the UK Sales Manager as input to the commercial, product, and brand strategy.
• Advising accounts on how to best retail the category, plus any marketing and POS opportunities available.
• Attend all brand meetings, trade shows, and consumer events in partnership with the marketing team.
• Responsibility and organisation of in-store training and events for accounts, completing Go Spot Check reports for all in-store visits.
• Liaison with the training team to ensure all accounts are trained in order of priority.