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Area Sales Manager

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Area Sales Manager - Sporting Goods
Our client is a globally established name within the sporting goods industry, recognised for decades of innovation, reliability and performance. With a strong international footprint and a heritage built on supporting active lifestyles, they design and distribute premium products that cater to everyone from everyday participants to elite athletes. Their unwavering focus on quality, innovation and athlete-led design has positioned them as a trusted partner to retailers and sports professionals worldwide.
As part of continued growth, they are seeking an Area Sales Manager to take ownership of customers in London, Essex and Hertfordshire. The role will involve managing approximately 140 accounts, which range from independent sports retailers to leisure centres.
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I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
This is a hybrid role with a mixture of home-working and face-to-face meetings with B2B customers across the territory.
Responsibilities
- Effectively manage designated territory through face-to-face visits, completing regular call reports thereafter
- Maintain strong relationship with independent retailers and leisure centres
- Effectively upsell & cross-sell full product range across accounts
- Present new product ranges & secure orders with clients
- Provide visual merchandising support to account base, as well as merchandising training
- Work towards specific monthly, quarterly & annual targets and budgets
- Identify new business opportunities across the territory, winning on new clients


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The Successful Candidate
- 12+ months B2B field sales experience
- Candidates from a variety of B2B product sales backgrounds would be considered
- A connection to sport / swimming is a plus
- Based on patch - WD, HA, UB, NW, W, W, E, IG, EN, SE postcodes
- Must have a full UK Driving licence
Area Sales Manager Package
- Basic salary: up to £37,000
- +15% bonus
- Company car
- Laptop & mobile phone provided
- Pension options
- 25 days annual leave + bank holidays
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