Scotsman Hospitality
Area Sales Manager
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About Us
The Scotsman Group is a leader in Scotland’s hospitality industry, known for delivering exceptional dining, entertainment, and event experiences across our venues. We are looking for a dynamic and results-driven Area Sales Manager to join our team and take ownership of maximising opportunities, increasing footfall, and driving revenue growth across our portfolio of venues.
The Role
As an Area Sales Manager, you will be responsible for driving sales and business development initiatives to achieve targets and grow revenue for your designated area. Working closely with the Head of Sales, In-Venue Sales Teams, Hub Team, and Operations Team, you will focus on increasing bookings, expanding our client database, and ensuring seamless event execution to retain and grow our customer base.
Key Responsibilities
- Maximise booking enquiries, conversions, and revenue through private bookings, exclusive hires, and table reservations.
- Build and maintain profitable relationships with external partners and corporate clients.
- Leverage key dates, promotions, and sales initiatives to exceed prior year performance and meet or surpass budgeted sales targets.
- Generate and maintain a clear and comprehensive database to target key market areas effectively.
- Develop a strong network of corporate clients, driving corporate hire and overall bookings.
- Collaborate with internal teams to ensure exceptional event execution, enhancing the customer experience and driving repeat business.
- Monitor and analyse sales performance, providing regular updates and insights to the Head of Sales.
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The Person
- Hospitality Experience: Solid experience within the hospitality industry, with a deep understanding of venue management, sales, and event execution.
- Sales-Driven: A proven track record of meeting and exceeding sales targets through proactive business development strategies.
- Customer-Focused: Strong focus on delivering an exceptional customer experience with the highest standards of integrity and service.
- Relationship Builder: Skilled at building and maintaining relationships with local businesses, corporate clients, and external partners to drive repeat business.
- Organised & Efficient: Excellent time management and organisational skills, with the ability to plan and execute tasks effectively to meet deadlines and business needs.
- Communication Skills: Strong influencing, verbal, and written communication skills, with the ability to negotiate and close deals successfully.
- Computer Literate: Proficient in Microsoft Office (Word, Excel), with the ability to manage data and analyse sales trends.
- Numerical & Analytical: Capable of analysing sales data, monitoring performance metrics, and identifying opportunities for growth.
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What We Offer
- Competitive salary with performance-based commission structure.
- Holiday Purchase Scheme.
- Wagestream – Stream up to 40% pay as it is earned and set automatic savings to support your financial wellbeing.
- A supportive, dynamic working environment in one of Scotland’s leading hospitality groups.
- Opportunities for professional development and career progression.
- Employee perks and benefits, including discounts across our venues.
How To Apply
If you are a driven sales professional with a passion for hospitality and a proven ability to deliver results, we want to hear from you! Apply now and one of our friendly team will be in touch.
Join the Scotsman Group and help us drive growth and success across our venues!
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