Osborne Recruitment UK
Area Sales Manager - BT51580
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Area Sales Manager
Reporting to the Head of Group Sales, the Area Sales Manager will play a pivotal role in driving sustainable and profitable growth across an assigned territory. This field-based position is responsible for strengthening existing customer relationships, identifying new business opportunities, and delivering commercial success in line with the Group's strategic objectives.
As a key member of the sales team, you will be responsible for growing market share, developing long-term partnerships, and ensuring customers receive exceptional service and support. Working closely with internal departments, you will deliver value-led solutions that meet customer needs while contributing to the ongoing success of the business.
This role offers the opportunity to make a significant impact within a market-leading organisation, with clear ownership of a defined customer portfolio and sales territory.
What You'll Bring
Knowledge & Experience:
- Proven success in a field-based or customer-facing sales role, with experience managing a territory and delivering consistent sales growth.
- Experience within the timber, construction, or building products sector, with exposure to builders' merchants highly advantageous.
- A strong track record of managing existing accounts while successfully identifying and developing new business opportunities.
- Experience working to sales targets, forecasts, and key performance indicators.
- Familiarity with CRM systems and structured sales methodologies.
- Excellent relationship-building and account management skills.
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Key Responsibilities:
- Develop and grow an established customer base while identifying and securing new business opportunities across your territory.
- Build, maintain, and strengthen strategic relationships with key accounts, buying groups, and decision-makers.
- Manage your territory effectively through structured planning, prioritisation, and proactive account management.
- Achieve and exceed agreed sales targets, contributing to overall business growth.
- Deliver exceptional customer service, positioning yourself as a trusted commercial partner.
- Maintain accurate records of customer interactions, opportunities, and account activity within the CRM system.
- Collaborate with colleagues across sales, operations, and customer service to deliver the best outcomes for customers.
- Support the growth, performance, and reputation of the Group's UK sales operation.
- Represent the business professionally, consistently demonstrating its values and commitment to customer excellence.
Key Competencies:
- Commercial Awareness: Understands market trends, customer requirements, competitor activity, and pricing dynamics to maximise commercial opportunities.
- Relationship Building: Develops trust and credibility with customers at all levels, creating strong, long-term partnerships.
- Planning & Organisation: Effectively manages territory coverage, journey planning, account priorities, and workload to maximise productivity.
- Communication & Influencing Skills: Communicates confidently and professionally, with the ability to negotiate and influence key stakeholders.
- Drive & Accountability: Takes ownership of objectives, demonstrates resilience, and consistently focuses on delivering results.
- Customer Focus: Maintains high service standards and responds proactively to customer needs, ensuring a positive customer experience.
- Teamwork & Continuous Improvement: Works collaboratively across departments, shares insights, and actively seeks opportunities to develop and improve performance.
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Success Measures
Performance in this role will be measured against:
- Achievement of individual and territory sales targets.
- Growth and retention of key customer accounts.
- New business acquisition and territory expansion.
- Accuracy and quality of CRM data and sales reporting.
- Customer satisfaction and service delivery standards.
If you're a commercially driven sales professional with a passion for building relationships and growing business, this is an excellent opportunity to join a successful and ambitious organisation where your contribution will make a real impact.
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