BMS Performance
Area Sales Manager

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Excellent Account Management Role
Covering the Midlands & North Wales region
- Selling a well-known brand of smokeless fuel & logs for domestic fires
- Targeting independent builders merchants, DIY stores, petrol forecourts, and Garden Centres
- 80% account management position with new business involvement
- Relationship building role - strong account base
- Long-established company and great brand
Area Sales Manager
The Role
As an Area Sales Manager you will be targeting the Independent retail sector which includes garden centers, DIY stores, Petrol Stations, and Farm Shops across the Midlands and North Wales region of the UK. The Area Sales Manager position will see you selling a market-leading brand of eco-friendly solid fuels such as logs, kindling, firelighters, and BBQ coal all used in domestic settings.
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This field-based role will see you spend at least 3-days on the road visiting your account base with pre-planned visits and drop-ins, and two days in the home office generating demand on the phone and via Teams. There are in excess of 250 spending accounts in the region so plenty to keep you busy as you strive to build them up and achieve at least 10% growth year on year.
This role will see you join a brilliant team across the UK within an instantly recognizable brand. In addition, there is potential career progression opportunities to national or key accounts in the future.
Requirements
To be considered for the Area Sales Manager role you must:
- Have a track record selling to Retail/Independent Merchants/DIY/Garden Centre sectors
- Be a natural relationship builder
- Have an attention to detail & maintain high presentation standards
- Be an effective communicator & negotiator
- Be prepared to travel extensively and have a clean driving licence


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The Company
Our client are an instantly recognizable brand in the solid fuel sector and are building on their recent successes. They are moving into their busiest period over the winter months and now is the time to join and make hay!
The Package for Area Sales Manager
- Basic: £40,000
- Up to 40% commission scheme
- Benefits: 23 days holiday + Bank Holidays, Pension, Company Car (hybrid options), laptop, mobile, Healthcare cash plan, matched pension scheme
Location: Wolverhampton, Shrewsbury, Stoke, Birmingham
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