BMS Performance
Area Sales Manager
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Area Sales Manager - New Business & Business Development
Location: Birmingham/Coventry & Surrounding
Salary: £35-38k basic salary + highly competitive commission structure (OTE circa £55-65k)
Package: Excellent company benefits including Company Car, Pension, Life Cover, & many more.
The role
Are you a proven B2B sales professional who genuinely enjoys winning new business? We're looking for an Area Sales Manager to take ownership of a defined territory and drive growth through a predominantly new-business-focused sales role.
You'll be responsible for introducing our clients comprehensive maintenance and service solution for the upkeep/repair of capital equipment that is crucial to the smooth and successful running of their operations. These organisations will be those where reliability, service and long-term partnership really matter. Your target market will include hospitals and healthcare organisations, care homes, universities, schools, prisons, and selected hotel groups.
While there is an expectation for you to self-generate some of your new leads, you will also have the robust support of an internal team who will identify, qualify and pass potential new opportunities for you to investigate and convert, and the majority of your meetings will be pre-booked for you, leaving you time to complete various admin tasks, follow up on quotes submitted and close business!
This is a role for someone who enjoys the hunt - identifying opportunities, opening doors, building relationships with decision-makers, and ultimately winning the business. Once you've won a customer, you'll retain responsibility for that relationship, with the role gradually developing to include more account management, retention, and growth. However, new business will always remain a significant part of the role, so a genuine appetite for winning new customers is essential.
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You'll be expected to:
- Identify and follow up on new business opportunities across your territory
- Build relationships with decision-makers across healthcare, education, public sector, care, and hospitality
- Proactively prospect and generate your own opportunities as well as inbound leads
- Manage the full sales cycle, from initial contact through to negotiation and close
- Understand customer challenges and position a solution around their needs
- Navigate complex organisations and multiple stakeholders
- Win new contracts and develop those relationships over the long term
- Take increasing responsibility for account management, retention, and further growth
- Identify opportunities to expand relationships within existing customers
- Manage your own diary, territory, and pipeline with a high degree of autonomy
- Consistently deliver against ambitious new-business and revenue targets
What we're looking for
This role will suit someone who has a proven and consistent track record in B2B field sales, particularly someone who has demonstrated the ability to build a territory and deliver new-business growth over a sustained period.
You'll need to be a hunter by nature. Someone who enjoys prospecting, isn't afraid to pick up the phone, can open doors, and gets genuine satisfaction from turning a cold opportunity into a new customer.
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You'll also need to demonstrate an understanding that winning the customer is only the beginning. You'll be responsible for building a relationship that lasts, understanding the customer's operation, and identifying opportunities to grow the account over time.
We're particularly interested in people who can demonstrate:
- A strong track record of B2B new-business sales
- Consistent performance and progression throughout their career
- The resilience and determination required to operate in a target-driven environment
- Experience selling maintenance/service solutions or services
- Having sold capex into one of the previously mentioned routes to market would also be a great fit, especially if there is the opportunity to sell a service or maintenance contract alongside
- The ability to sell into complex or multi-stakeholder organisations
- Strong commercial awareness and negotiation skills
- Excellent relationship-building and communication skills
- The ability to operate autonomously and manage a territory effectively
- A genuine desire to win new business - you should enjoy the chase
- A stable career history and evidence of building long-term relationships with customers and employers
What is on offer
Basic Salary - £35k-£38k DOE + competitive commission structure (OTE circa £55-£65k)
Company Car - EV options only
Life insurance, Company Pension & Access to a Well-Being app which gives you access to dental care & similar
25 days holiday + Bank Holidays
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