Bayfields Opticians and Audiologists
Area Sales Manager
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Area Manager
£45,000 + £3,000 Car Allowance
Full-time 5 days / 40 hrs (Monday to Friday 9am – 5:30pm but flexibility for occasional Saturdays)
You will lead a cluster of thriving practices including Camberley, Cricklade, Egham, Guildford, Henleaze, Northcote Road, Staines ad Woking where you will be responsible for driving performance, developing people, and championing obsessively great service.
Bayfields Opticians & Audiologists are an independent, people-first group of Optometrists and Audiologists with over 55 practices and big ambitions. As our new Area Manager, you will play a pivotal role in shaping the success of your region—supporting Practice Managers, elevating the client journey, and ensuring each practice delivers its budgeted sales and service standards. This is a role for someone who thrives on visibility, influence, and impact.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What You Will Be Doing
- Leading multi-site teams — coaching, developing, and inspiring Practice Managers to perform at their best
- Driving sales performance — interpreting sales data, spotting opportunities, and ensuring targets are met
- Championing our client journey — ensuring every practice delivers obsessively great service
- Embedding our values — One Big Family, Obsessively Great Service, and Give a Damn
- Operational excellence — ensuring consistent standards, compliance, and commercial focus across all locations
What You Will Bring
- Proven multi-site management experience in a sales-driven, people-focused environment
- Strong commercial acumen — confident analyzing and interpreting sales data
- A coaching-led leadership style that brings out the best in others
- A passion for service and a genuine desire to make a difference
- Flexibility to travel across the region and cover occasional Saturdays (9am – 5:30pm)
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Why Join Us?
- A genuinely independent business with a warm, family-feel culture
- A leadership team that gives a damn about people, development, and doing the right thing
- The chance to shape the performance and culture of a high-potential region
- Competitive salary + car allowance + the satisfaction of making a real impact
Ready to Apply?
If you are excited by the idea of leading a region where people, service, and commercial success all matter equally, we would love to hear from you.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location