Crown Lift Trucks UK
Area Sales Manager - North - BD/WF
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
The Role
Reporting to the Branch Sales Manager, your key responsibilities are the growth of a specific sales territory and providing excellent levels of customer service to businesses in a wide range of industry sectors.
The area already hosts an existing client portfolio but ultimately the success of the role hinges on 80% New Business Development and 20% Account Management of existing Crown customer base.
You will play a key role in all stages of the sales process, including initial prospecting, appointment making, customer presentations and demonstrations through to ultimately closing the deal.
The efficient planning and management of the territory is as crucial as your work ethic, drive, and enthusiasm.
Offering a Consultative approach, working across all levels from shop floor to board level, you will develop a thorough understanding of each prospect or customer and their operations, looking for opportunity to secure new business, develop further business or provide additional value.
We are looking for an individual who can demonstrate a successful sales track record within the electric warehousing equipment sector or a similar or aligned industry such as pallet racking systems.
We place emphasis on career stability and therefore look for an employment history that demonstrates this. You will be a self-starter and have a strong work ethic, high energy, drive and determination.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Skills And Experience
- 3 years sales experience, ideally within the Materials Handling sector.
- Strong new business development skills.
- Excellent customer management skills to build long lasting relationships.
- Personable – ability to build strong relationships.
- Strong presentation and customer facing skills.
- Commercial acumen (need identification, market awareness, competitor awareness).
- Strong IT skills, proficient in Microsoft Office – Excel, Word, PowerPoint, and Cloud based CRM System.
- Excellent organisational skills (specifically territory planning, time management and working to deadline).
- Meet individual sales targets by maximising upsell and cross-sell opportunities.
- Ability to absorb client information and communicate features and benefits to customers.
- KPI driven.
- Full UK driving licence.
The Benefits
Benefits include highly competitive salary with excellent commission, 25 days holiday, company car and fuel card, company pension, and personal benefits such as discount scheme and Tell Us Health.
From employee training and development to competitive compensation packages, we invest in our employees, knowing that people are always at the core of what moves us forward.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
About Crown Lift Trucks Ltd
Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering & technology, as well as superior after-sales service. For 80 years, Crown’s business philosophy has utilised vertically integrated processes to design, manufacture, and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts, batteries and chargers as well as automation solutions and fleet management technologies, and warehouse solutions products and design services.
Since its founding in 1945, the family-owned company has placed the customer at the heart of its business. This commitment is reflected in its brand promise: “When every minute matters, customers can count on Crown to keep their businesses moving.”
Please Contact Us Via Our Website At
Crown Lift Trucks Ltd
Karen Callander
Rutherford Road
Basingstoke
RG24 8PD
If you have any further queries regarding this job, please do not hesitate to contact the Recruitment Team at Crown Lift Trucks Ltd on 01256 300211 or via uk.recruitment@crown.com
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills