Mitchell Maguire
Area Sales Manager – Power Generation

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Area Sales Manager – Power Generation
Job Title: Area Sales Manager – Power Generation
Job reference Number: 706982-4773-26246
Industry Sector: Generators, Handling Equipment, Service & Parts, Battery Energy Storage, Rental Companies, Plant Hire, Light Towers, Resellers and Distributors
Areas to be covered: 1 x South and 1 x North
Remuneration: £45,000 - £55,000 Neg. + 20% Bonus and 50% Stretch Bonus
Benefits: Fully expensed EV or Hybrid Car or £600 per month car allowance & full benefits
Role Description
The role of the Area Sales Manager – Construction Plant Sales will involve:
- Field sales role, vast majority of your time selling a manufactured range of generators, from small mobile petrol generators up to large scale industrial diesel and gas stationary generators
- Small amount of time also promoting light towers and battery storage systems
- Majority of time selling into plant hire companies and rental companies as well as resellers and distributors of generators
- Budget management and achievement of area turnover target
- Internal reporting using CRM (salesforce) systems
- Forecast and sales analysis
- Management of negotiations and commercial offers
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Ideal Applicant
The ideal applicant will be an Area Sales Manager – Construction Plant Sales with:


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- Proven track record selling power generation equipment
- May considered allied products; light tower/ battery storage
- Construction hire equipment backgrounds
- Open to hire or sale backgrounds
- Technically competent
- Great communication
- Strong work ethic
- CRM/ IT Literate
- Can work under pressure
- Ability to work independently
- Pro-active new business minded
- Willingness to travel
The Company
- Established 50 years+
- 40+ employees
- £30m+ UK turnover
- Leading manufacturing group globally in power generation
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