Fortune Brands Innovations
Area Sales Manager
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Area Sales Manager – London Region
Permanent | Hybrid | Sales | 40 Hours Per Week
Own the territory. Grow the business. Be the face of our brands.
We’re looking for a driven Area Sales Manager to take full ownership of our commercially significant and highly competitive London territory.
This is a hands-on, field-based role at the heart of our sales operation. You’ll grow turnover and profitability, strengthen customer relationships and build long-term brand presence across retail, trade, merchant and distribution partners.
You’ll combine clear account planning, customer insight and strong commercial relationships to deliver monthly revenue targets and sales growth across our brand and product portfolio.
What You Will Be Responsible For
Driving Sales and Territory Performance
- Grow turnover and profitability across direct and indirect accounts throughout Greater London.
- Own monthly revenue targets and sales growth across the company’s brands and product portfolio.
- Agree clear targets and objectives for each account and build structured area plans to deliver them.
- Adapt territory activity in response to regional and national market strategies.
Building Strong Customer Relationships
- Develop trusted, long-term relationships with retail, trade, merchant and distribution partners.
- Understand the commercial potential of each customer and tailor your approach accordingly.
- Work closely with London distribution partners to maximise sales and strengthen brand presence.
- Communicate the business strategy and product proposition clearly to London’s varied customer base.
Territory Planning and Customer Visits
- Plan and conduct regular, high-quality customer visits to maximise each account’s potential.
- Create and maintain an effective CRM journey plan that reflects travel across the London territory.
- Prioritise activity based on account opportunity, customer needs and business objectives.
- Maintain accurate CRM records and produce clear monthly performance reports.
Product, Specification and Market Insight
- Deliver or coordinate product training that builds customer knowledge and confidence.
- Identify potential Developer and Specification opportunities and share qualified leads with Specification Management.
- Feed customer suggestions about product modifications or new ideas to the appropriate teams.
- Monitor competitor products, activity and market movements across London.
- Represent the company professionally at trade events, exhibitions and corporate customer events.
For This Role We Would Need You To Demonstrate:
- You’ll be a self-motivated and commercially focused sales professional who enjoys being out with customers, building relationships and taking genuine ownership of territory performance.
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Essential
- Previous experience in a similar sales role within a fast-paced commercial environment ideally within the kitchen, bathroom, home improvement or construction-related markets.
- Proven success selling into Trade and Retail customers.
- Strong relationship management skills and the ability to adapt to different customers and situations.
- Excellent organisation, planning, multitasking and communication skills.
- A solution-focused mindset with the ability to prioritise effectively.
- The self-motivation and discipline required to manage a field-based territory.
- Commercial awareness and confidence taking ownership of performance across multiple brands.
- Experience of working collaboratively with distribution partners to achieve shared goals.
- Experience of managing a complex metropolitan territory such as London.
- Experience identifying Developer, Contract or Specification opportunities.
- Confidence using CRM systems for journey planning, account management and reporting.
- Experience delivering product presentations or customer training.
What Your Colleagues Say About You:
- Confident, professional and credible with customers.
- Commercially aware and focused on delivering results.
- Highly organised and accountable for your territory.
- Collaborative, adaptable and focused on finding solutions.
How You Work Matters – Our Blueprint Behaviours
Think Big, Learn Fast
- Stay curious about customers, competitors and changes within the London market.
- Use customer feedback and performance insight to identify opportunities.
- Adapt plans quickly when commercial priorities or market conditions change.
Work It Together
- Build trusted partnerships with customers, distributors and internal teams.
- Share opportunities and insight with Sales, Specification and relevant colleagues.
- Collaborate to support better customer outcomes and sustainable growth.
Make The Hard Call
- Focus time and resources on the opportunities with the greatest potential.
- Make practical, timely decisions based on commercial priorities and customer needs.
- Address challenges constructively and take accountability for territory performance.
Why Work With Us?
At Fortune Brands Innovations, our people are at the heart of everything we build. Our benefits are designed to support your wellbeing, work-life balance and career growth, because when our people thrive, so do our brands.
Health, Wellbeing & Financial Security
- Health & Wellbeing Programme, including a Health Cash Plan to help with everyday healthcare costs.
- Life Assurance & Pension Plan to support you and your loved ones.
- Annual Incentive Plan bonus structure, so you share in our success.
- Employee Assistance Programme, offering confidential support when you need it.
- Eye Care Support for frequent screen users.
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Work-Life Balance
- 33 days holiday, inclusive of Bank Holidays, including summer and Christmas shutdowns.
- Flexible Working Model, supporting flexibility where appropriate for the role.
Career Development & Recognition
- Career Development: Build your future here, with opportunities to grow your supply chain, planning and commercial capability.
- Employee Recognition Programme, celebrating the people who make a difference.
- Refer a Friend Programme, rewarding you for helping us grow our team.
Lifestyle & Everyday Perks
- High Street Reward Scheme, with a wide range of discounts and savings.
- Cycle2Work scheme, restrictions apply.
- Free parking on site.
Our Hiring Process:
- You’ll be contacted by our resourcing team for an initial conversation.
- You’ll be invited to our site for an engaging 1 or 2-stage interview process.
- We’ll give you full clarity on what to expect, so you can truly shine.
- If successful, we’ll confirm your start date and welcome you to your Fortune Brands journey.
- If you haven’t heard from us within 4 weeks, please consider your application unsuccessful.
Note for Recruitment Agencies
We manage our vacancies internally, preferring direct hires and referrals. When required, we engage agencies from our Preferred Supplier List. Speculative CVs from agencies not on our Preferred Supplier List will not be considered, and no introduction fee will apply.
About Us:
Fortune Brands Innovations is a US-based company, listed on the New York Stock Exchange, that owns and develops a dynamic portfolio of brands for homes worldwide. Our specialist kitchen and bathroom division, Fortune Brands Water Innovations, is made up of leading luxury British brands Shaws, Perrin & Rowe and Victoria + Albert, plus Riobel from Canada. We market these together under the House of Rohl name. In addition, Aqualisa completes our portfolio with its market-leading digital showering technology.
Our brands are united by a belief in design, innovation and craftmanship, leading to beautiful and high-quality products. With manufacturing sites throughout the UK, and a House of Rohl showroom at the Design Centre in London, we employ over 650 people dedicated to delivering excellent products and service throughout our supply chain. A new multi-million pound state-of-the-art facility at the i54 Business Park in Wolverhampton, generating exciting new opportunities across the business as we continue to grow.
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