Cherry Professional - Relationship Led Recruitment
Area Sales Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Area Sales Manager
South West England & South Wales
£40,000 - £45,000 + Bonus + Company Car + Benefits
Are you a field-based sales professional with experience selling into merchants, contractors, developers, or the wider construction sector?
We're recruiting for an Area Sales Manager to take ownership of a South West and South Wales territory for a well-established manufacturer within the construction products sector.
This role would suit somebody who enjoys developing relationships, winning new business, and building territory performance.
The Role
- Manage and develop an existing customer base across South West England and South Wales.
- Drive new business growth through merchants, contractors, developers, and installers.
- Increase market share across the region.
- Build long-term customer relationships and identify project opportunities.
- Deliver territory growth through a proactive field sales approach.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What We're Looking For
- Proven field sales experience.
- Experience selling within construction, building products, roofing, civils, drainage, merchants, building materials, or related sectors.
- Strong relationship-building skills.
- Experience managing a geographical territory.
- A proactive, self-motivated approach to business development.
- Full UK driving licence.
Location
Due to where the majority of customers and opportunities are located, candidates should ideally be based within:
Get help with your application
Your very own career expert that helps elevate your application to the next level.
- Bristol
- Gloucester
- Cheltenham
- Hereford
- South Gloucestershire
- Surrounding areas
This is a field-based role, therefore, candidates should be located within reasonable commuting distance of the South West territory.
Why Apply?
This is an excellent opportunity to take ownership of an established territory with significant growth potential. We're looking for somebody who enjoys being on the road, building relationships, creating opportunities, and making a genuine commercial impact.
Please note: due to the location of the majority of customers, applications are particularly encouraged from candidates based around Bristol, Gloucester, Cheltenham, Herefordshire, and the surrounding areas.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location