Outfit International A/S
Area Sales Manager - South & West England
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We are hunters at heart.
Outfit International A/S is a Danish, family-owned company with more than 50 years of experience in designing and producing high-quality hunting apparel. Our mission has always been to develop innovative solutions that help hunters perform at their best.
Our two brands, Härkila and Seeland, are among Europe’s leading hunting brands in their respective categories and price segments. Both are developed in close collaboration with dedicated hunters and experienced designers, combining functionality, durability, and Scandinavian design principles. With a deep respect for tradition, a focus on quality materials, and a passion for practical, no-nonsense solutions, we create premium clothing tailored to hunters across markets.
The Role
We are seeking an ambitious and experienced Area Sales Manager to drive growth across the South and West of England. In this role, you will be responsible for developing sales of our Härkila and Seeland brands by strengthening relationships with existing customers while actively identifying and securing new business opportunities. You will play a key role in expanding our market presence and supporting the continued growth of our UK sales and distribution network.
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You will report to the Regional Sales Director and work closely with the UK sales team, as well as our sales and support teams at our headquarters in Denmark. This field-based role covers South and West England.
Key Responsibilities
You will drive sales growth and market development within your region while building and maintaining strong, long-term customer relationships. A key part of the role is identifying and developing new business opportunities and strengthening the market position of Härkila and Seeland. Working closely with teams in the UK and Denmark, you will drive sales activities that support the company's growth objectives.
Your Profile
You are an energetic and driven sales professional with strong communication skills and the ability to build trust and lasting relationships. You are outgoing, approachable, and confident in advising and inspiring customers.
You have proven experience in sales, ideally within the hunting, outdoor, equestrian, or country lifestyle sectors, and you are structured, self-driven, and commercially minded. You understand brand development and market positioning and have a genuine passion for hunting, outdoor activities, or related sports.
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You are knowledgeable about the retail landscape, ideally within a Wholesale or B2B setup and you thrive both independently and as part of a collaborative team.
You are a confident negotiator with a strategic mindset and a strong drive to build and grow business - and you enjoy working in a dynamic, action-oriented environment with a high degree of responsibility and autonomy.
What We Offer
We offer a key role in a growing international company, where you will represent two leading premium brands. You will have a high level of independence and influence within your region, supported by a collaborative and passionate work environment.
Start date: As soon as possible.
If this opportunity matches your ambitions, please send your CV and cover letter to:
Jesper Bennekou, Regional Sales Director UK & SEU at jbe@outfitinternational.com
Application deadline: 30th of October 2026
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