Deep Sea Electronics Ltd
Area Sales Manager UK & NWE
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Area Sales Manager - UK & NWE
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About Deep Sea Electronics
Deep Sea Electronics is a global leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems—powering critical infrastructure worldwide.
With over 200 employees across four continents, we deliver innovative solutions to customers in more than 150 countries. Our operations are supported by our UK headquarters and a strong international distributor network.
Job Opportunity
We are now seeking an Area Sales Manager to join our UK commercial team.
Job Summary & Role
- To leverage value from all customers and prospects within an assigned geographic region or regions, exceeding the regional sales targets for all allocated product categories, taking market share at every opportunity
- To convert high value business opportunities from both existing customers and prospects across all product categories
- To successfully create and accurately manage the sales pipeline process, leading to conversion of opportunities across all DSE product categories and other Control group company product ranges as required
- Manage the sales performance of any distributors performance for those appointed in your region for their allocated geography and Control group product groups
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Requirements
- Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics related sector
- Proven relationships with key decision makers in the control electronics sector within the U.K. & Ireland
- Proven technical and commercial selling and negotiation skills
- Commercially astute results orientated team player
- Strong written and verbal communication skills
- Ability to work from a home office and work independently in a field-based role
- Ability to travel internationally adequately to cover assigned territory
- Ability to recognise market trends and evaluate competitor strengths and weaknesses
- Full driving licence
- Sales role within a technically orientated company/product range, preferably within the control electronics industry in the U.K & Ireland
- Proven experience of successful demand generation
- Min 5 GCSE (or equivalent), Maths and English essential
Key Duties & Responsibilities
- Drive sales growth and market expansion within the assigned territory across all Control & Automation (C&A) brands and product categories
- Maintain a strong focus on developing the DSE Control product group
- Develop and implement effective regional sales and distribution strategies (where applicable)
- Plan, coordinate, and execute marketing activities in collaboration with distribution partners to increase market share
- Identify and develop new business opportunities while strengthening relationships with existing customers
- Conduct regular visits to customers and prospects to build trust, reinforce the C&A brand, and grow profitable business
- Act as the voice of the customer within the C&A group, while representing the business externally as a trusted partner
- Promote both existing and new C&A products to customers
- Work cross-functionally with internal teams to ensure high levels of customer service and satisfaction
- Monitor competitor activity and stay informed on market developments
- Conduct market research within the customer base to respond effectively to changing conditions
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Benefits
- 25 days holiday + Bank Holidays
- New flexible holiday scheme
- Bupa Healthcare package
- Life Insurance
- Enhanced Maternity/Paternity pay
- 5% Pension contributions
- Companywide performance-based annual bonus scheme
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