GAP Group Limited
Area Sales Professional
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Company Description
GAP Group Limited, trading as GAP Hire Solutions, is the UK’s largest independent equipment rental company, serving sectors such as construction, utilities, civil engineering, and events. The business has expanded from plant and tool hire into a multi-service offering with ten specialist divisions, providing customers with a comprehensive hire solution.
With nearly 200 locations and over 2,000 employees across the UK, GAP combines nationwide reach with strong family-owned values of trust, integrity, and honesty. The company is committed to innovation and sustainability, investing in eco-friendly products and green technologies while working closely with suppliers and customers to reduce environmental impact. GAP’s focus is on making customers’ lives easier through market-leading equipment, tailored managed services, and exceptional service.
Role Description
The Area Sales Professional is a full-time remote role responsible for growing revenue and market share within an assigned geographic territory. In this role, the individual will proactively identify and pursue new business opportunities, manage a portfolio of existing accounts, and build long-term relationships with customers across key industries.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Day-to-day Activities
Get help with your application
Your very own career expert that helps elevate your application to the next level.
- Conducting on-site and office meetings
- Preparing quotations
- Responding to customer enquiries
- Coordinating with internal teams to ensure timely delivery of equipment and services
The role involves monitoring market trends, competitor activity, and customer feedback to align GAP’s solutions with client needs and promote the full range of divisions and eco-focused offerings. The Area Sales Professional will also maintain accurate records in CRM systems, meet or exceed sales targets, and contribute to continuous improvement in sales processes and customer service.
Qualifications
Preferred but not essential
- Demonstrated experience in field or area sales, account management, or business development, ideally within hire, construction, or related industries.
- Strong skills in relationship building, customer service, and stakeholder management to develop and maintain long-term client partnerships.
- Ability to identify opportunities, negotiate commercial terms, and close deals while working toward defined sales targets and KPIs.
- Competence in using CRM systems, digital communication tools, and standard office software to manage pipelines and reporting.
- Effective verbal and written communication skills, including the ability to present solutions and explain technical offerings in clear, accessible language.
- Solid organisational and time-management abilities, with capacity to plan territory coverage, prioritize opportunities, and work independently in a remote setting.
- Understanding of or willingness to learn about equipment hire solutions, safety and compliance considerations, and sustainable, eco-focused products.
- Valid UK driving licence and readiness to travel within the assigned area when required for customer visits and site meetings.
- Educational background in business, sales, or a related field is advantageous, though equivalent experience in a similar role will be considered.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location