Ridgway Rentals Ltd
Area Sales Representative
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Area Sales Representative
RIDGWAY RENTALS ARE LOOKING FOR AN AREA SALES REPRESENTATIVE
Full Job Description
Contract
Full time, Permanent position
Working Pattern
7:30am – 6:00 pm (Monday – Friday)
Salary Range
£30,000 – £35,000 Plus Commission
Role Purpose
The Area Sales Representative is responsible for growing sales and market share within an assigned geographical territory. You will win new business, build long-term customer relationships and represent the company as the face of the brand in your area, ensuring targets are met or exceeded.
Key Responsibilities
Sales and Business Development
- Achieve and exceed monthly, quarterly and annual sales targets within your territory
- Identify, qualify and pursue new business opportunities through prospecting, networking and cold outreach
- Prepare and deliver persuasive product presentations, quotations and proposals
Account Management
- Maintain and grow relationships with existing customers through regular visits, calls and follow-ups
- Understand customer needs and recommend suitable products or solutions
- Resolve queries and complaints promptly, working with internal teams where needed
- Identify upselling and cross-selling opportunities
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Territory Planning and Market Insight
- Plan and manage a structured visit schedule to make the best use of time and travel
- Monitor competitor activity, pricing and market trends, and feed back insights to management
- Analyse territory performance and develop plans to close gaps and capture opportunities
Reporting and Administration
- Keep accurate and up-to-date records of customer activity, pipeline and forecasts
- Submit sales reports, forecasts and expenses on time
- Attend team meetings, training sessions, trade shows and events as required
Person Specification
Essential
- Proven track record in a field sales or business development role
- Excellent communication, negotiation and relationship-building skills
- Self-motivated, target-driven and able to work independently
- Strong organisational and time-management skills
- Confident using Microsoft Office
- Full UK driving licence and willingness to travel within the territory
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Desirable
- Experience in the Plant Hire Sector
- Existing customer contacts or knowledge of the local market
Measures of Success
- Sales revenue against target
- New accounts opened
- Customer retention and account growth
- Pipeline value and conversion rates
- Call and visit activity levels
- Quality and timeliness of reporting
A Bit About Ridgway
At Ridgway Rentals we pride ourselves on being a family-owned & family-run company with years of experience in the Plant hire sector. We run a vast range of machinery to cater to the needs of; Housebuilders, Civil engineers, Demolition works, Water treatment, Waste management & Agriculture. We take pride in providing an excellent level of service both efficiently & safely. Every member of our team forms an essential cog in an intricate machine and any successful applicant would need to be enthusiastic, a team-player & ready to muck in to any task that suit their skills with no two days ever likely to be exactly the same.
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